InDrive celebrated its tenth anniversary on Thursday, marking a significant milestone for a business that has grown to be associated with having an influence in the ride-hailing sector.
Oladimeji Timothy, inDrive’s Business Development Representative in Nigeria, gave thought to the incredible journey that took inDrive from its modest origins to become a worldwide unicorn.
It was not only a party; it was also a chance to thank everyone, particularly the media, whose unwavering coverage had helped to raise awareness of the brand. “People call us inDrive because of the stories you tell about us,” said Oladimeji Timothy. Undoubtedly, the influence of narratives was crucial in molding the character of inDrive.
On June 23, 2013, a group of creative minds took it upon themselves to confront the unfairness of soaring transportation expenses, and so the narrative of inDrive was born. Their approach was straightforward but revolutionary: use technology to link passengers and drivers in order to guarantee fair fares and promote a feeling of community.
This program led to the creation of inDrive, originally known as inDriver, in a university setting where students collaborated to find a solution to a practical issue.
The company’s expansion deserves praise. Two years after its launch, in 2015, inDrive has grown to 80 cities and had one million app installations. From then on, the momentum only increased. With 140 committed staff members and 100 million rides completed, they achieved a noteworthy milestone in 2017.
By the end of 2017, inDrive had impacted 131 cities worldwide. They kept growing throughout 2018, traveling to 14 different countries before arriving in Nigeria in April of 2019. They eventually made Lagos their home, then Abuja, Ibadan, Port Harcourt, Benin, Jos, Owerri, and Enugu. Their services were quickly adopted in Nigeria, demonstrating the willingness of the populace to embrace novel ideas.
Despite the difficulties caused by the pandemic in 2020, inDrive persevered and grew by adjusting to working remotely. They had 50 million downloads worldwide by July of that year, demonstrating their tenacity and the value of their services even in trying circumstances.
The epidemic was ended, and inDrive’s expansion took off. By the end of 2021, they had 900 workers, over 450 cities in 32 nations, and an amazing record of 550 million journeys accomplished. After exceeding 100 million app installations, they cemented their place as the second most downloaded app in their industry in 2022.
inDrive’s evolution was not just about numbers; it was about redefining their identity. In a rebranding effort, they transitioned from inDriver to inDrive, emphasizing the empowerment of pursuing inner drives through their solutions. This shift marked a profound commitment to creating an environment where both service providers and customers found satisfaction and fulfillment.
Their rise in Nigeria was notably notable, especially during pivotal times like as the elimination of petroleum subsidies. Their products were further broadened with the addition of new verticals including freight and courier services, which now serve a wide range of customers in more than 700 locations spread over 48 countries.
As we move forward, inDrive is unwavering in its resolve to confront injustice. The core values of the brand are justice, transparency, people, and technology. By charging zero fee in other cities and keeping a low charge of 9.9% for drivers in Lagos, they have raised the bar significantly. Their popularity has also been greatly aided by their courier services and freight option, which lets customers purchase vehicles based on their needs.
As inDrive moves forward, it will continue to emphasize innovation and highlight the potential of willpower, technology, and a people-centered strategy. Not only does their next chapter in their journey promise to develop, but it also promises to carry on their history of fighting injustice and uplifting communities. The core themes of inDrive’s narrative are flexibility, resiliency, and unwavering commitment to accelerating change.