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Noah’s Ark’s ‘Data is Life Cracking, Breaking, Frozen’ Ad for Airtel shortlisted for 2023 Indie Awards

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The “Data is Life Cracking, Breaking, Frozen” Ad for Airtel Nigeria by Noah’s Ark Communications has been shortlisted for this year’s Indie Awards.

The announcement was conveyed through mail sent by the globally acclaimed Indie Awards organizers on Monday, December 11, 2023.

“I am delighted to announce that your work has been shortlisted for the Indie Awards. We would like to wish you and your team congratulations on this brilliant achievement,” the mail reads.

The “Data is Life Cracking, Breaking, Frozen” campaign, which was shortlisted in the Creative-Print and Design category, will slug it out with other campaigns such as “Plan(a)” for AfriSam+ BlackStudio by Promise, “Crayons- Creatively Independent” for The Crayons Network by The Crayons Network, “Hakola Furniture-Domestic Craftsmanship is in all of our hands” for Hakola by Nitro Group Oy, “AIZOME WASTECARE Industrial waste-certified as skincare” for AIZOME by SERVICEPLAN Germany for the coveted prize.

The “Data is Life Cracking, Breaking, Frozen” campaign is the only Nigerian ad represented among the shortlist for the awards.

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The Indie Awards is a brainchild of thenetworkone-the largest collection of independent agencies worldwide, designed exclusively for independent agencies of all communications disciplines and judged by independent agencies. The ultimate aim of the awards is to raise the profile of the independent agency sector by recognizing talent and rewarding achievement.

A total of 35 creative entries were shortlisted in 7 different awards categories. Aside from the Creative-Print and Design category, other categories for recognition in the forthcoming awards presentation include Lifestyle PR, Innovation Excellence, Media, Public Good, Creative-Audiovisual, and Corporate PR.

According to the organizers, all the shortlisted entries, including “Data is Life Cracking, Breaking, Frozen,” have been carefully appraised and scrutinized by 37 esteemed jurors to meet the required rating standards.

The organizers noted that the works were evaluated based on five main pillars: insight, strategy, creativity, execution and results.

Since its launch, the Airtel “Data is Life Cracking, Breaking, Frozen” campaign has generated several media reviews, editorials, and word-of-mouth conversations among Nigerians.

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Speaking on the shortlist, the Managing Director/Chief Creative Officer of Noah’s Ark Communications Limited, Mr. Lanre Adisa, described the selection by Indie Awards as a big honour and testament to the agency’s depth of creativity at work.
Adisa attributed the achievement to the team’s resilient spirit and the collaboration between the team and the client.

“It is an honour for our creative work to be recognized and appreciated. This speaks volumes for our industry as well as our agency. We are indeed excited about this recognition. We know how significant this is for us and our client, given how we have collaborated over time to produce groundbreaking work,” Adisa said.

‘Data is Life Cracking, Breaking, Frozen’ and other shortlisted works are expected to go through final evaluation, after which winners of the different categories will be announced at the awards presentation ceremony billed to hold on Wednesday, January 24, 2024, in London, United Kingdom.

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Basketmouth slams filmmakers for failing to showcase Nigeria’s culture in movies

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Basketmouth

Popular comedian and filmmaker, Bright Okpocha, aka Basketmouth, has accused some of his colleagues of not showcasing Nigeria’s rich culture in their movies.

The movie star alleged that most of the epic movies released recently do not promote the country’s culture.

In an interview with Hip TV, Basketmouth claimed that the filmmakers wasted opportunities to showcase Nigeria’s culture positively.

He said, “I believe that we still have the opportunity to get it right. But we had a great opportunity to showcase our culture and most of the filmmakers blew it up. They just ruined that great chance because I see epic movies and they look like stage plays.

“When I was seeing most of the epic movies, I was disappointed.

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“You guys blew up a great opportunity but let’s hope we still have another chance to strike at it.

“I’m sorry, only very few movies have impressed me so far. I believe that we can do more.”

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Gov Abiodun commiserates with Makinde, Soludo, Wike over stampede victims

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Abiodun

The chairman of the Southern Governors’ Forum, SGF, and Governor of Ogun State, Dapo Abiodun, has sympathised with the governments and people of Oyo, Anambra, and the Federal Capital Territory, FCT, over the tragic loss of lives resulting from recent stampedes at food palliative distribution venues in the affected areas.

The stampedes reportedly claimed the lives of approximately 65 Nigerians, while others sustained varying degrees of injury.

Abiodun expressed his sorrow in sympathy notes to Governor Seyi Makinde of Oyo State, Charles Soludo of Anambra State, and Nyesom Wike of the Federal Capital Territory, saying that the deaths of the victims were especially tragic because they were pursuing necessities for survival.

The SGF Chairman noted that the administration of President Bola Ahmed Tinubu, together with other levels of government, is still working to improve the living standards of the populace, despite the current economic difficulties they confront.

To prevent further tragedy, Abiodun urged all Nigerians to exercise caution and follow security procedures when attending palliative distribution events.

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He said: “Deaths such as these diminish us as a people. These disasters occurred at a time when families around the world are in a festive and joyous mood. It is indeed tragic.

“I, on behalf of my family and the good people of Ogun State, commiserate with my brother governors, Seyi Makinde of Oyo State, Charles Soludo of Anambra State, and the FCT Minister, Nyesom Wike, the families of the victims, and all Nigerians on these unfortunate incidents.

“May the souls of the departed rest in peace.”

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Nigerian Govt lifts ban on mining in Zamfara after five years

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The Federal Government has suspended the ban on mining activities in Zamfara State five years after the sanction was imposed.

The Minister of Solid Minerals Development, Dele Alake, made this known in a statement on Sunday in Abuja.

“The Federal Government has lifted the ban on mining exploration activities in Zamfara State, citing significant improvements in the security situation across the state.

“Nigeria has a lot to gain from reawakened economic activities in a highly mineralised state like Zamfara that is imbued with vast gold, Lithium, and copper belts,” the statement read.

According to the minister, the previous ban, which was well intentioned, inadvertently created a vacuum exploited by illegal miners to fleece the nation of its resources.

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Alake also emphasized that the state’s potential for contributing to national revenue is enormous.

“The existential threat to lives and properties that led to the 2019 ban has abated. The security operatives’ giant strides have led to a notable reduction in the level of insecurity, and with the ban on exploration lifted, Zamfara’s mining sector can gradually begin contributing to the nation’s revenue pool.

“Since the beginning of the Tinubu administration, however, intelligence-driven, coordinated security operations have resulted in the neutralization of key bandit commanders, significantly reducing incidents of insecurity.

“A recent success was the capture of one of the most wanted bandit commanders, Halilu Sububu, in a covert operation in Zamfara,” he added.

The minister further stated that the lifting of the ban would also facilitate better regulation of mining activities in the state.

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He said this would enable more effective intelligence gathering to combat illegal mining and ensure the country benefits from the state’s rich mineral resources.

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