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Dissecting Caritas CEO’S ‘Public Relations Thoughts And Deeds’ By Stanley Olisa

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The public relations landscape in Nigeria has come a long way. It has not only grown over the years but the kind of innovation and spend that the industry has recorded is tremendous. For instance, as at 2007, TV ad spend in Nigeria was estimated at N20.5billion. Just five years later, in 2012, an estimated N49.4billion was expended on TV adverts alone. This pattern was replicated across media channels and platforms and the statistics have been extremely amazing.

But beyond spending on ads, the media industry has swelled in ‘soft power.’ Indeed, knowledge has increased in the industry, with trainings, videos, seminars and books pushing the frontiers of understanding and know-how in the industry. One book that has sparked interest since it was published is Adedayo Ojo’s 128-page ‘Public Relations Thoughts and Deeds’. This book is of a different category because it is replete with case studies, history and the copious experiences of the author, who is also the Managing Director/Chief Executive Officer of Caritas Communications.

The book is a fascinating inroad into the niceties of corporate communications and captures the fulcrum of public relations practice in a refreshingly different fashion. It eruditely explores the world of public relations, progressing from the generic to the specifics which define the proper practice of the profession.

In the last few years, the practice of public relations has been marked by the emergence of divergent technological innovations with some disruptive tendencies. These dynamics are redefining the art of image management. Thus, Adedayo Ojo combines the experience of both traditional public relations and the very contemporary practice in bringing to bear the twists and turns, as well as the nitty-gritties that have shaped the profession in the last couple of years.

‘Public Relations Thoughts and Deeds’ actually lives its title, both in content and style. The book features the thoughts and experiences (deeds) of the author. It treats public relations from two informed perspectives: that of an agency owner and that of a consummate practitioner. Though not voluminous, its content has the capacity to provoke the reader to appreciate the abundant need for every organisation to incorporate PR into its business strategy. Ojo elegantly presents insights, drawing upon his varied multisectoral communications background.

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It opens with an up-to-date explanation of prevailing concepts and variables of public relations, as it details academic definitions across many schools of thought, comparing the old model public relations with the new model PR. The author then takes a trajectory into how public relations was birthed and evolved into the status it has now. This exposes the reader to the historical relevance of the profession, giving them a sense of how PR grew through the years, factoring all the challenges that the practitioners had to grapple with just to raise the standards of the profession.

The book then goes on to narrate the inputs of major influencers as well as the role of the government in ensuring that this profession enjoys a reputable status in Nigeria. Similarly, Ojo narrates his professional voyage, its vicissitudes and the requisites for becoming a thorough-bred public relations professional. He also paints an accurate and realistic picture of how to start and profitably manage a public relations agency, aligning it with both local and global touchstones.

With chapters like ‘From Iwe Irohin’, ‘Interventions’, ‘My Life in PR’, ‘Enter Caritas’, ‘How We Do Our Work’, ‘Who Do They Say We Are’, Ojo is redirecting the PR narrative, challenging the practitioners and giving them a resource that they can always bank on whenever they need to refresh their professional knowledge or even advance their career with a professional exam. With a chatty, dramatic style, the NIPR-certified Ojo has made another contribution to the growth of PR practice in Nigeria, and has dared other practitioners to convert their experiences (deeds) into books to guide the new breed of PR professionals.

Presented to the public some months back in a colourful event- Caritas Reputation Leadership Roundtable- which brought together very brilliant minds both in the PR industry and the entire communications space, “Public Relations Thoughts and Deeds” will educate, empower and activate the productive nerves of its readers, adding value to the industry and the professionals who will shape it for the future. It is certainly a reference point for individuals who are in the business of corporate communications and practise the art of reputation management.

Stanley Olisa is a Media and Communication Consultant with Caritas Communications, Lagos. Reach him via- olisastanley513@gmail.com

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Business

Dangote Praises Tinubu on impact of crude for Naira deal

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Dangote

President of the Dangote Industries Limited, Aliko Dangote, has lauded President Bola Tinubu over his role in ensuring the implementation of the crude-for-naira deal.

Africa’s richest man disclosed this in a statement made available to Newsmen on Saturday.

According to him, the deal has led to the reduction in the prices of petroleum products across the country.

This comes as Dangote reiterated his commitment to providing Nigerians with quality petroleum products.

“The Dangote Refinery is for the benefit of Nigeria and Nigerians. We will therefore continue to work with various value chain players to deliver high-quality petrol at cheaper prices.

“Our aim is for all Nigerians to have ready access to high-quality petroleum products that are good for their vehicles, good for their health, and good for their pockets,” Dangote said.

Recall that in September 2024, Tinubu approved the sale of crude to local refineries in Naira and the corresponding purchase of petroleum products in Naira.

The move, which commenced on October 1, led to reduced pressure on the dollar and ensured the stability of the local currency.

Dangote also appreciated Nigerians for their unwavering support, and thanked the government for creating an enabling environment for the domestic refining industry.

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News

Okija, Ibadan, FCT stampedes: Tinubu brought destruction to Nigeria – Sowore

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Sowore

Activist politician, Omoyele Sowore on Saturday accused President Bola Tinubu of bringing destruction on Nigerians since assuming power in 2023.

Sowore was reacting to the stampede incidents that killed over 100 Nigerians in Ibadan, Okija, and the Federal Capital Territory, FCT.

Not less than 20 residents of Okija community in Anambra State reportedly lost their lives in a stampede on Saturday.

The stampede occurred during an event for the distribution of rice.

It was also reported that an unspecified number of persons died following a stampede at the Holy Trinity Catholic Church, Maitama area of Abuja, also on Saturday.

Reacting to the incident, Sowore warned that Nigeria is in trouble and endangered under Tinubu.

Posting on X, Sowore wrote: “Not less than 100 Nigerians have perished in less than a week in Ibadan (Oyo), Okija (Anambra), and Abuja (FCT) just in search of rice.

“This speaks precisely to the debilitating economic destruction wrought on Nigerians by the @officialABAT regime since his unfortunate ascension to power in May 2023.

“If anyone didn’t know how bad things are and how our people are really desperate for survival, this unprecedented but unwarranted death by hunger-suicide tells the real story. Nigeria is in trouble and Nigerians are endangered! #RevolutionNow.”

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Politics

Edo Poll Tribunal: Ighodalo, PDP, Okpebholo, APC, INEC to call 290 witnesses

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Asue Ighodalo

The election petition tribunal sitting in Benin City has disclosed that Asue Ighodalo, the Peoples Democratic Party, PDP, the All Progressives Congress, APC, the Independent National Electoral Commission, INEC, and Governor Monday Okpebholo will be calling 290 witnesses during the hearing of their petition.

According to reports, the tribunal is adjudicating on the declaration of Monday Okpebholo, the candidate of APC winner of the last September 21, 2024 governorship election in Edo State by Asue Ighodalo, the PDP candidate.

Asue Ighodalo and his party, PDP are challenging the declaration of Monday Okpebholo and his party winner of the election by the Independent National Electoral Commission, INEC.

According to reports, the chairman of the three-man tribunal, Justice Wilfred Ikpochi disclosed this at the weekend during the presentation of the pre-hearing reports and scheduling to parties in the petition.

Ikpochi did not, however, give the breakdown of the number of witnesses that each of the petitioners and respondents would call during the trial.

He said the 290 witnesses were proposed by the parties in the harmonized proposal for the pre-hearing conference.

He said the parties will only call witnesses whose statements on oath have been frontloaded and subpoenaed witnesses where necessary.

The court added that the petitioners shall call their witnesses within 21 days or less while each of the respondents shall be allowed 10 days or less to call their witnesses.

“The parties may call expert witnesses as indicated in their pre-hearing answers.

“All pleading documents shall be rendered and admitted by the tribunal while objections thereto shall be filled separately during final addresses. Objections to such documents during trial shall be noted and rulings reserved appropriately, “he said.

He also added that all frivolous and unnecessary applications for adjournments shall not be granted by the tribunal as the election petitions are time-bound.

According to him, whenever, it becomes very expedient to fast-track the proceedings, the tribunal shall bridge the time for doing anything in accordance with the rules as prescribed by the Electoral Act 2022.

Justice Kpochi, further added that on no account should any written address filed by counsel be more than 40 pages.

He said the address should be of double spacing format with 14 font size.

He, however, advised all counsel to imbibe the spirit of good brief writing in compliance with the Electoral Act, 2022.

Others presented in the reports by the tribunal are that there shall be no consolidation of the petition with any other petition as there was no application in respect thereof and there shall be no amendment of amendment as none is required.

“There shall be no further particulars or admissions save the application by the petitioners for interrogatories directed to the INEC, Monday Okpebholo as first and second respondents requesting for particulars articulated in the copies of the proposed interrogatories that have been filed along with the application in motion No-EPT/ED/GOV/02/M10/2024 filed on December 6, 2024, that has been granted.

The tribunal chairman, who adjourned to January 13, 2025, for hearing, said the court shall be sitting from day to day from 10am except on Sundays and other public holidays gazetted by law.

He, however, stated that the sitting period is subject to reviews as the exigencies of the workload permit.

 

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