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Dissecting Caritas CEO’S ‘Public Relations Thoughts And Deeds’ By Stanley Olisa

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The public relations landscape in Nigeria has come a long way. It has not only grown over the years but the kind of innovation and spend that the industry has recorded is tremendous. For instance, as at 2007, TV ad spend in Nigeria was estimated at N20.5billion. Just five years later, in 2012, an estimated N49.4billion was expended on TV adverts alone. This pattern was replicated across media channels and platforms and the statistics have been extremely amazing.

But beyond spending on ads, the media industry has swelled in ‘soft power.’ Indeed, knowledge has increased in the industry, with trainings, videos, seminars and books pushing the frontiers of understanding and know-how in the industry. One book that has sparked interest since it was published is Adedayo Ojo’s 128-page ‘Public Relations Thoughts and Deeds’. This book is of a different category because it is replete with case studies, history and the copious experiences of the author, who is also the Managing Director/Chief Executive Officer of Caritas Communications.

The book is a fascinating inroad into the niceties of corporate communications and captures the fulcrum of public relations practice in a refreshingly different fashion. It eruditely explores the world of public relations, progressing from the generic to the specifics which define the proper practice of the profession.

In the last few years, the practice of public relations has been marked by the emergence of divergent technological innovations with some disruptive tendencies. These dynamics are redefining the art of image management. Thus, Adedayo Ojo combines the experience of both traditional public relations and the very contemporary practice in bringing to bear the twists and turns, as well as the nitty-gritties that have shaped the profession in the last couple of years.

‘Public Relations Thoughts and Deeds’ actually lives its title, both in content and style. The book features the thoughts and experiences (deeds) of the author. It treats public relations from two informed perspectives: that of an agency owner and that of a consummate practitioner. Though not voluminous, its content has the capacity to provoke the reader to appreciate the abundant need for every organisation to incorporate PR into its business strategy. Ojo elegantly presents insights, drawing upon his varied multisectoral communications background.

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It opens with an up-to-date explanation of prevailing concepts and variables of public relations, as it details academic definitions across many schools of thought, comparing the old model public relations with the new model PR. The author then takes a trajectory into how public relations was birthed and evolved into the status it has now. This exposes the reader to the historical relevance of the profession, giving them a sense of how PR grew through the years, factoring all the challenges that the practitioners had to grapple with just to raise the standards of the profession.

The book then goes on to narrate the inputs of major influencers as well as the role of the government in ensuring that this profession enjoys a reputable status in Nigeria. Similarly, Ojo narrates his professional voyage, its vicissitudes and the requisites for becoming a thorough-bred public relations professional. He also paints an accurate and realistic picture of how to start and profitably manage a public relations agency, aligning it with both local and global touchstones.

With chapters like ‘From Iwe Irohin’, ‘Interventions’, ‘My Life in PR’, ‘Enter Caritas’, ‘How We Do Our Work’, ‘Who Do They Say We Are’, Ojo is redirecting the PR narrative, challenging the practitioners and giving them a resource that they can always bank on whenever they need to refresh their professional knowledge or even advance their career with a professional exam. With a chatty, dramatic style, the NIPR-certified Ojo has made another contribution to the growth of PR practice in Nigeria, and has dared other practitioners to convert their experiences (deeds) into books to guide the new breed of PR professionals.

Presented to the public some months back in a colourful event- Caritas Reputation Leadership Roundtable- which brought together very brilliant minds both in the PR industry and the entire communications space, “Public Relations Thoughts and Deeds” will educate, empower and activate the productive nerves of its readers, adding value to the industry and the professionals who will shape it for the future. It is certainly a reference point for individuals who are in the business of corporate communications and practise the art of reputation management.

Stanley Olisa is a Media and Communication Consultant with Caritas Communications, Lagos. Reach him via- olisastanley513@gmail.com

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Politics

Rivers High Court disowns ‘judgment’ against emergency rule

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Court

The Rivers State Judiciary has disassociated Justice Boma Diepiri and any other judge of the State High Court from any judgment involving the suspended Governor Siminalayi Fubara, the Sole Administrator, retired Vice Admiral Ibok-Ete Ibas, and others.

In a statement issued by the Chief Registrar of the High Court of Rivers State, David Ihua Maduenyi, the judiciary described as false an online news report alleging that suspended Governor Siminalayi Fubara secured a court victory over President Bola Tinubu and the Minister of the Federal Capital Territory, Nyesom Wike at the Federal High Court.

The report also said the court has ordered the sole administrator to vacate the Government House.

The statement noted that the report falsely claimed Justice Diepriye presided over the case and ruled that the appointment of a sole administrator to oversee the affairs of a state, following the removal of a democratically elected governor, was illegal, null, and void.

Ihua-Maduenyi clarified that Justice Diepiri is not a judge of the Federal High Court but of the Rivers State High Court and is currently on Easter vacation, which commenced on Monday, April 14, 2025.

He emphasized that the mention of Justice Diepiri’s name in the report was both false and misleading, reflecting what he called the “crass ignorance” of the reporter, since the Federal High Court and the State High Court are distinct institutions.

The Chief Registrar further stated that no judge of the Rivers State High Court had issued any orders relating to the emergency rule in the state.

He expressed concern over the growing trend of bloggers and online reporters sacrificing professionalism for traffic and financial gain.

Ihua-Maduenyi urged members of the public to seek proper clarification from the court or its officials before publishing or sharing court-related information.

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Politics

We’ll ride any vehicle to unseat Tinubu in 2027 – Atiku

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Former Vice President Atiku Abubakar has reaffirmed that the coalition of opposition forces he is championing would adopt any platform that ensures good governance in its bid to unseat President Bola Ahmed Tinubu in 2027.

Atiku made the declaration on Tuesday during a meeting with a delegation of National Opinion Leaders.

In a video of the meeting which was shared on his X handle (formerly Twitter) on Wednesday, he assured that the “coalition train has left the station and would have multiple stops to bring on board Nigerians of all shades.”

His comment came just two days after the PDP Governors’ Forum, at the end of their meeting in Ibadan, distanced themselves from any planned coalition or merger ahead of the 2027 general elections.

Atiku had in March announced the formation of a coalition of opposition parties to challenge President Tinubu’s re-election bid.

At the announcement, he was flanked by Dr Yunusa Tanko, who represented Labour Party’s 2023 presidential candidate Peter Obi, and former Kaduna State governor Nasir El-Rufai, who recently left the All Progressives Congress (APC) for the Social Democratic Party (SDP).

Following Atiku’s recent visit to former President Muhammadu Buhari in Kaduna alongside other coalition members, expectations were high that the PDP governors’ meeting in Ibadan would clarify the party’s stance on the alliance.

However, after the meeting, which began on Sunday and ended Monday, and was attended by acting PDP National Chairman Ambassador Umar Damagum and other party leaders, the governors disassociated themselves from any coalition or merger discussions.

They nonetheless expressed readiness to welcome any individual, group or party willing to join the PDP to “wrest power and enthrone good leadership in 2027.”

While addressing the youth-dominated delegation of National Opinion Leaders, Atiku urged them to remain focused and not be swayed by short-term inducements.

“Don’t be disrupted by people giving you pennies or kobos here and there, and nairas here and there, and then abandon your future, and the future of your children,” he said.

“Now, because of that, that’s why a number of us leaders from the parties I have mentioned—APC, PDP, Labour, and others—have come together to say we are going to have what I call in Hausa Sabuwar tafiya, which in English means a new path, a new pathway to a new Nigeria.”

“And we have been meeting, and by the grace of God, very soon we will announce, and we hope and we appeal to you all to be part of this movement.”

The former vice president said the primary objective of the coalition was to ensure good governance.

“Whatever vehicle that will give us good governance in the future of our children and grandchildren, that is the vehicle we are going to ride on,” he declared.

He concluded by urging the delegation to start planning and mobilising support.

“Get to planning and working together and getting as many Nigerians as possible to get converted to this new pathway,” he said.

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Politics

Court Overturns Lagos Assembly Speaker’s Removal

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Obasa

The Lagos State High Court has invalidated the recent leadership change in the Lagos House of Assembly, declaring the removal of Mudashiru Obasa as Speaker unlawful.

In a landmark ruling delivered in Ikeja on Wednesday, Justice Yetunde Pinheiro ruled that the January 13, 2025 proceedings that led to Obasa’s removal did not follow constitutional requirements.

The court specifically found that the actions of the majority lawmakers, including Deputy Speaker Mojisola Meranda who had assumed the Speaker position, were conducted without proper legal foundation.

Justice Pinheiro’s judgment not only reinstated Obasa to his position as Speaker but also nullified all resolutions and decisions that emerged from the controversial January 13 sitting.

Additionally, the court awarded damages of ₦500,000 to Obasa.

The ruling effectively restores the previous leadership structure of the Lagos State House of Assembly, ending a period of constitutional uncertainty in the state’s legislative body.

Analysts say that the judgment has significant implications for the legislative activities conducted during the period of contested leadership.

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