President Bola Tinubu congratulates Dr. Akinwumi Adesina, President of the African Development Bank (AfDB), on the award of the prestigious Obafemi Awolowo Prize for Leadership.

Dr. Adesina joins the pantheon of other previous winners of the award such as Nigeria’s Nobel Laureate, Professor Wole Soyinka; former President of South Africa, Thabo Mbeki, and lawyer-educationist, Chief Afe Babalola.

President Tinubu commends the AfDB President for his visionary and noble endeavour to transform agriculture in Africa and ensure food security on the continent, recalling the growth enhancement schemes revolutionizing Nigeria’s agriculture value chains he introduced as the then Minister of Agriculture and Rural Development.

The President acknowledges Dr. Adesina’s unblemished records, tried and tested integrity, as well as his immense leadership and development strides, particularly in agriculture, efforts of which have earned him numerous honours and recognition globally, including the World Food Prize in 2017.

President Tinubu wishes the AfDB President more success at AfDB and strength in his service to Africa and to humanity at large.

Dr. Adekunle Pinmiloye mostly known as Ksticks holds a PhD degree in Music performance, and a post-doctoral diploma course in Audio Engineering/Live Music Production from the Musicians Institute, Hollywood, Los Angeles. United States.

Pinmiloye lectured music at the Obafemi Awolowo University Ile Ife, Nigeria. He is the first music director to adapt Christmas Carol tunes in African context. (Daystar popular Carol concert, Lagos, Nigeria), The Carol concert became the largest Carol gathering in Nigeria for many years and a standard for many music directors till date.

Dr. Pinmiloye is a renowned Drum and Music Instructor, (Music Producer live concerts), Author and Music Director with almost 4 decades of rich and awe-inspiring, multi-cultural musical influences spreading across local and global boundaries.

Ksticks was the first drummer in Nigeria to specialize on drum performance from first degree to PhD level. He was the first civilian to perform with the Nigerian Navy Concert Band, the first price winner of the Talent Hunt at the maiden edition of MUSON festival.

Ksticks has conducted several seminars on drums and facilitated music workshops across many institutions in Africa UAE and United States.

Ksticks directed the RCCG Festival of Live Conference at the West Angeles Cathedral Church, California.

In August 2023, He directed and conducted a fusion of African ensemble and orchestra at the novel edition of Season of Praise August 2023 at the Bowie Performing Art Theatre. Maryland. USA

In June 2023, Ksticks conducted the mass choir of the RCCG North America choir at the convention ground Dallas, Texas.

In September 2022, He directed and conducted a fusion of African ensemble and orchestra, at the Sound from Africa concert. Houston Texas.

Ksticks’s recent personal project was the breadth-taken maiden edition of Kross Kulture Musical worship concert at the Redondo Beach Performing Arts Center, Los Angeles. This is the first ever gospel musical artistry that combines singers and musicians of divers nationalities and culture, spanning round six continents on one stage.

Ksticks performed and coordinated drum ensemble performance for the stage play “ The Wedlock of The gods” at the University of Southern California USC. 2022.

Beyond musical artistry, Dr. Pinmiloye has presented couple of academic papers at the institutes of African Studies, University of Georgia, Atlanta. Among several drum clinics and seminars are 2 major drum workshops at the Musicians Institutes Los Angeles, drum workshop and drum monologue at the University of Texas, Arlington, Forney elementary high school, Dallas.

He was the creative director of the 2021 HAPAWARD Award held at Orpheum theater, Los Angeles. In 2019, Ksticks conducted and produced ICCLA Sound of Christmas carol concert at the Redondo Beach Performing Art Centre.

He is the founder and director of Kross Kulture Musical. Also, the music director, International Christian Centre Los Angeles, California.

Dr. Pinmiloye is an independent researcher with area of interest in drum language communication.

Project in view: God of Kross Kulture Worship Concert 2024.

Overview
In a groundbreaking ruling, Justice Timothy Keene of the Court of King’s Bench in Saskatchewan has recognized the use of emojis as a valid means of forming a contractual agreement. The case, which involved a farmer’s failure to deliver flax to a grain buyer, hinged on the interpretation of a thumbs-up emoji as acceptance of a contract. This landmark decision sets a precedent for the legal status of emojis in contract law and highlights the need for individuals to understand the implications of digital communication.

Background
South West Terminal, a grain buyer, sent a text message to farmers seeking to purchase 86 tonnes of flax at a specified price. The buyer, Kent Mickleborough, engaged in subsequent phone conversations with Swift Current farmer Chris Achter and texted him a picture of a contract to deliver the flax. Achter responded with a thumbs-up emoji. However, when the delivery date arrived, Achter failed to fulfill the contract, claiming that the emoji only confirmed receipt of the message, not acceptance of the contract.

The Legal Ruling
Justice Timothy Keene, in his June decision, upheld Mickleborough’s claim that the thumbs-up emoji constituted an agreement. The judge referred to a definition from Dictionary.com, which described the thumbs-up emoji as expressing assent, approval, or encouragement in digital communications. Justice Keene acknowledged that using an emoji as a signature was unconventional but emphasized its common usage and acceptance in contemporary society. The ruling held that the farmer’s use of the emoji met the requirements for a valid signature, and therefore, Achter breached the contract.

Implications and Future Challenges
The court’s decision marks a significant shift in contract law, recognizing the changing dynamics of digital communication and the increasing prevalence of emojis. It establishes the principle that emojis can be legally binding and enforceable as signatures, provided their meaning aligns with the intent of the parties involved. The ruling also highlights the importance of clarity in digital communications and the need to interpret emojis within their intended context.

Some legal experts anticipate challenges arising from the interpretation of various emojis in different contexts, necessitating further guidance and clarification in future cases. Critics argue that allowing emojis to act as signatures could lead to ambiguity and disputes regarding their intended meaning. Nonetheless, Justice Keene’s ruling acknowledges the evolving nature of technology and emphasizes the court’s readiness to address new challenges posed by emojis and similar forms of communication.

Public Reaction
The case has garnered significant attention from the media and the public due to its unique nature and potential implications for contractual agreements in the digital age. The ruling’s publicity has sparked discussions surrounding the role of emojis in formal communication, with some praising the decision as a progressive adaptation to modern communication norms. Others express concerns about the potential pitfalls and ambiguities that could arise from relying on emojis as binding signatures.

In conclusion,
Justice Keene’s decision recognizing the thumbs-up emoji as a valid signature in the case of Achter v. South West Terminal establishes an important precedent in contract law. The ruling reflects the changing landscape of communication and acknowledges emojis as a legitimate means of expressing intent and agreement. As the use of digital communication continues to evolve, this landmark decision paves the way for future legal interpretations and reinforces the importance of clear and responsible communication in contractual relationships.

Lessons for PR professionals
This case study offers several lessons for PR. Here are few of these lessons:

Proactive Communication
The case highlights the importance of proactive communication in the face of novel or controversial situations. Both the grain buyer and the farmer should have recognized the potential for misinterpretation when using emojis in a contractual context.

Proactively and timely addressing issues through clear and transparent communication aa well as seeking mutual understanding could have prevented the dispute and potential reputational damage. and communication helps manage customer expectations and can prevent minor issues from escalating into major crises. A survey by HubSpot Research shows that 82% of consumers expect an immediate response from businesses when they have a question or issue.

Clarity in Digital Communication
The case emphasizes the need for clarity and precision in digital communication, particularly when using non-traditional forms of expression like emojis. Parties should ensure that their intended meaning is clearly conveyed and understood to avoid misunderstandings or differing interpretations. This applies to both personal and professional interactions, where the implications of digital communication can have legal ramifications. In a survey by Slack, 66% of respondents reported that unclear or inefficient communication hinders their productivity in remote work settings and 44% of employees surveyed in a report by the Economist Intelligence Unit, identified unclear communication as a major barrier to effective collaboration within remote teams.
Clarity in digital communication becomes even more critical when the parties are not physically present together as 42% of social media users between the ages of 18 and 34 have deleted their own social media posts because they realized their content was unclear or could be misinterpreted according to a study published in the Journal of Computer-Mediated Communication.

Public Perception and Reputation Management
The case highlights the significance of public perception and reputation management. Given the novelty and media attention surrounding the case, the parties involved should have been prepared to address public inquiries and concerns. Developing a strategic PR plan to manage public perception and clarify any misconceptions can help mitigate reputational risks and preserve stakeholder trust.

Adapting to Technological Advancements
The ruling acknowledges the need for courts and individuals to adapt to technological advancements and changing communication norms. Businesses and individuals should stay abreast of developments in technology and their legal implications to effectively communicate and conduct their affairs.

Being proactive in understanding emerging trends can help mitigate risks and capitalize on new opportunities which is why as PR professionals we must always be mindful of the Mexican Statement definition of PR which says “the art and science of monitoring and analyzing trends, predicting their consequences, counseling organizational leaders and implementing planned programme of action that can serve both the organization and the public’s interest.”

Of great importance is the part which talks about ‘predicting the consequences of the emerging trends.’ This is because it is only when we are able to empirically predict the consequence of an emerging trend that we can be able to devise the most effective adaption or coping strategies need to overcome the challenges the new trend may present.

Thought Leadership and Industry Engagement
PR professionals can position their organizations or clients as thought leaders by actively engaging in discussions surrounding emerging trends and their impact on the industry. In this case, PR practitioners could participate in conversations about the legal implications of emojis and contribute insights to shape the narrative around the topic. Thought leadership helps establish credibility, build relationships, and influence public perception.

Crisis Preparedness
The case serves as a reminder to be prepared for potential crises that may arise from unconventional situations. Having a crisis management plan in place, including protocols for addressing legal disputes and managing media attention, can help organizations respond effectively and protect their reputation. Regular training and simulations can also enhance crisis preparedness and minimize the impact of unforeseen events.

A stream of studies on Organizational Crisis Preparedness which investigated the impact of crisis preparedness factors such as readiness, training, and capacity on crisis communication in organizations found that organizations with higher levels of crisis preparedness were more likely to have effective crisis communication strategies. Crisis readiness and training were identified as crucial components that influenced an organization’s ability to handle crises successfully.

Legal Expertise and Guidance
In complex or novel situations, seeking legal expertise and guidance is crucial. Both parties involved in the case could have benefited from legal counsel specializing in digital communication and contract law to ensure that their rights and obligations were clearly understood. Seeking professional advice early on can help navigate potential pitfalls and minimize the risk of disputes.

Ishola Ayodele is Strategic Communication Specialist who specializes in ‘Message Engineering’. He helps Leaders, Organizations and Brands communicate in a way that yields the desired result.
Sent via ishopr2015@gmail.com