As a PR practitioner, the earlier you understand that you're a middleman between an organisation or a brand and its audiences or stakeholders, the better for...
The public relations landscape in Nigeria has come a long way. It has not only grown over the years but the kind of innovation and spend...
The 21st-century public relations practice has been revolutionized by digital disruption, requiring extra efforts from the professionals to strategically project corporate organisations to their stakeholders. The...
Just like every other human enterprise, the field of public relations has continued to evolve, with new technologies, trends, and practices. Some of these inevitable innovations...
I remember one of my knowledge-sharing sessions with students of public relations. One of them said something striking but rather debatable: “There is no effective public...
As communication technology becomes more sophisticated and ubiquitous, public relations practitioners who are sold to the conventions of the profession tend to nurture a concern, some...
The public relations workaday world can seem repetitive and monotonous, but great communicators find ways to reinvent themselves. Here are ideas for reinvigorating your career. Many...
