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Noah’s Ark’s ‘Data is Life Cracking, Breaking, Frozen’ Ad for Airtel shortlisted for 2023 Indie Awards
The “Data is Life Cracking, Breaking, Frozen” Ad for Airtel Nigeria by Noah’s Ark Communications has been shortlisted for this year’s Indie Awards.
The announcement was conveyed through mail sent by the globally acclaimed Indie Awards organizers on Monday, December 11, 2023.
“I am delighted to announce that your work has been shortlisted for the Indie Awards. We would like to wish you and your team congratulations on this brilliant achievement,” the mail reads.
The “Data is Life Cracking, Breaking, Frozen” campaign, which was shortlisted in the Creative-Print and Design category, will slug it out with other campaigns such as “Plan(a)” for AfriSam+ BlackStudio by Promise, “Crayons- Creatively Independent” for The Crayons Network by The Crayons Network, “Hakola Furniture-Domestic Craftsmanship is in all of our hands” for Hakola by Nitro Group Oy, “AIZOME WASTECARE Industrial waste-certified as skincare” for AIZOME by SERVICEPLAN Germany for the coveted prize.
The “Data is Life Cracking, Breaking, Frozen” campaign is the only Nigerian ad represented among the shortlist for the awards.
The Indie Awards is a brainchild of thenetworkone-the largest collection of independent agencies worldwide, designed exclusively for independent agencies of all communications disciplines and judged by independent agencies. The ultimate aim of the awards is to raise the profile of the independent agency sector by recognizing talent and rewarding achievement.
A total of 35 creative entries were shortlisted in 7 different awards categories. Aside from the Creative-Print and Design category, other categories for recognition in the forthcoming awards presentation include Lifestyle PR, Innovation Excellence, Media, Public Good, Creative-Audiovisual, and Corporate PR.
According to the organizers, all the shortlisted entries, including “Data is Life Cracking, Breaking, Frozen,” have been carefully appraised and scrutinized by 37 esteemed jurors to meet the required rating standards.
The organizers noted that the works were evaluated based on five main pillars: insight, strategy, creativity, execution and results.
Since its launch, the Airtel “Data is Life Cracking, Breaking, Frozen” campaign has generated several media reviews, editorials, and word-of-mouth conversations among Nigerians.
Speaking on the shortlist, the Managing Director/Chief Creative Officer of Noah’s Ark Communications Limited, Mr. Lanre Adisa, described the selection by Indie Awards as a big honour and testament to the agency’s depth of creativity at work.
Adisa attributed the achievement to the team’s resilient spirit and the collaboration between the team and the client.
“It is an honour for our creative work to be recognized and appreciated. This speaks volumes for our industry as well as our agency. We are indeed excited about this recognition. We know how significant this is for us and our client, given how we have collaborated over time to produce groundbreaking work,” Adisa said.
‘Data is Life Cracking, Breaking, Frozen’ and other shortlisted works are expected to go through final evaluation, after which winners of the different categories will be announced at the awards presentation ceremony billed to hold on Wednesday, January 24, 2024, in London, United Kingdom.
Nigerians dominated the list of Africa’s Most Talked About People of 2024 by Top Charts Africa.
Nigerians occupied 18 spots in the top 30 recently released via the chart body’s website.
Nigerian singer, Wizkid, is number one on the list. Wizkid has been on the trend table year-round following his renewed beef with Davido and the release of his new album, ‘Morayo.’
President William Ruto of Kenya took the number 2 spot.
Ruto made global headlines in June when thousands of Kenyans took to the streets in protest of legislation increasing taxes. Following the storming of the Kenyan Parliament, President William Ruto reportedly rejected the Bill on 28 June and signed into law the “Appropriations Bill 2024” to address the budget shortfall caused by the rejection.
Nigerian afrobeats singer, Davido is ranked at number 3. Davido year-long trend climaxed with his much-publicised wedding to his wife, Chioma, in June, tagged ‘Chivido 2024.’
Nigeria’s President, Bola Ahmed Tinubu; President of Dangote Group, Aliko Dangote; former Prime minister of Kenya, Raila Odinga; controversial Nigerian crossdresser, Bobrisky; South African singer Tyla; Nigerian politician, Peter Obi, and South Adrian music star, Liema Pantsi, complete the top 10.
Baltasar Engonga, the controversial Equatoguinean former public official who became an Internet sensation after his intimate videos surfaced online also made the list.
Full list:
1. Wizkid
2. President William Ruto
3. Davido
4. President Bola Ahmed Tinubu
5. Aliko Dangote
6. Raila Odinga
7. Bobrisky
8. Tyla
9. Peter Obi
10. Liema Pantsi
11. Rema
12. Rigathi Gachagua
13. Khosi Twala
14. Former President Uhuru Kenyatta
15. Ademola Lookman
16. Asake
17. Very Dark Man
18. Drill
19. Nyesom Wike
20. President Cyril Ramaphosa
21. Reno Omokri
22. Rose Owusu Konadu
23. Victor Osimhen
24. Baltasar Engonga
25. Sharon Ooja
26. Toyin Abraham
27. Babu Owino Paul
28. Chidimma Vanessa Adetshina
29. Danny Walter
30. Pastor Enoch Adeboye
The Leader of INRI Evangelical Spiritual Church, Primate Elijah Ayodele, has alleged that former President Muhammadu Buhari is part of a plot to unseat President Bola Ahmed Tinubu ahead of 2027.
Primate Ayodele revealed that Buhari is being influenced by some Northern cabals who are determined to undermine Tinubu’s government.
He disclosed this during the release of his 95-page 2025 prophecies on Friday, December 20, 2024.
According to Primate Ayodele: “Former President Muhammadu Buhari is part of the plot to unseat President Tinubu in 2027. Although he is being dragged into it by Northern cabals, he will play a role. If Tinubu isn’t on alert, he will be shocked by those who would stand against him in 2027.”
Additionally, Primate Ayodele stated that opposition parties in Nigeria are not serious and have not demonstrated readiness to take the presidential seat in the country.
“Opposition parties are not yet ready to win elections in Nigeria. They are a bunch of unserious people who only want to make personal gains. If they are serious about winning in 2027, they need to form one strong coalition; otherwise, it will remain just a dream.”
Speaking further, Primate Ayodele noted that the former governor of Osun, Rauf Aregbesola, will make a major move in the state’s politics and that his movement could evolve into a political party.
“I still maintain that Rauf Aregbesola is a significant factor in Osun State politics. His movement will transform into a kind of political party. If the APC wants to win the state, they should work with Aregbesola; otherwise, they will fail,” he added.
The founder of Salvation Proclaimers Anointed Church, SPAC Nation, Tobi Adegboyega, has claimed that he will be more influential in Nigeria than in the UK.
His remarks follow the UK immigration upper tribunal’s approval of his deportation due to an alleged £1.87 million fraud charge.
Despite the ruling, Adegboyega vehemently denied the fraud allegations, calling them baseless and unsubstantiated.
In a preview of an upcoming Off The Record podcast episode, when asked if SPAC Nation was the only church facing such accusations, he emphasized the church’s success in the UK and Europe.
“We are the largest independent church in the UK and Europe right now,” he claimed.
He added, “If I am in Nigeria, I will be bigger than this, 10x maybe. If I am in Paris, I will be happier. It’s holiday for me. London will miss me, so you better tell them, we still need this guy, nobody is close to us entertaining us.”
Wizkid, Tinubu, Baltasar Engonga, others make ‘Africa’s most talked about people of 2024’
Buhari, Northern cabal part of plot to unseat Tinubu, opposition not ready – Primate Ayodele
I’ll be bigger in Nigeria – Pastor Adegboyega scheduled for deportation claims
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