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“Navigating the Storms of Skepticism: Why Proactive Communication is Key to Winning Public Trust”

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By Ishola Ayodele

In the realm of governance, I have always argued that “When a man’s word does not match his action, integrity goes on exile.” This sentiment speaks directly to the heart of leadership and the critical role that communication plays in maintaining public trust. Leaders are often judged not only by what they promise but by how closely their actions align with those promises. When words and deeds are inconsistent, a void emerges, and into this void, doubt, suspicion, and cynicism flow.

The integrity of leadership begins to erode when people perceive that those in power say one thing and do another. This disconnect between communication and action has far-reaching implications for governance and public confidence. At its core, this disparity reflects a deeper crisis of credibility, one where citizens begin to lose faith not just in individual leaders but in the institutions they represent.

In Nigeria, this issue has been persistent, leaders frequently make grand declarations only for their actions to fall short, creating a chasm between the government and the governed. This growing skepticism has, over time, fostered a culture of distrust in government. Government promises of reform, development, and change are often met with doubt, as citizens have grown accustomed to the gap between rhetoric and reality.

The Case of the Presidential Jet
In 2024, the Nigerian government faced widespread public outrage following the acquisition of a new presidential jet at an estimated cost of over N150 billion. The outrage was compounded by the fact that this expenditure came at a time when the country was reeling from economic hardship, high inflation, and the removal of fuel subsidies. Citizens were left wondering why their leaders, who had urged them to “tighten their belts,” appeared to be living in luxury at their expense.

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The issue was not merely the purchase itself; it was the government’s failure to communicate the rationale behind it before the media exposed the purchase. By the time the government offered an explanation, it seemed defensive and disconnected from the people’s struggles. In a nation where rumours often fill the void left by poor communication, the damage had already been done. Mistrust had deepened.

Proactive Communication
Proactive communication involves strategically deploying actions, policies, and engagement efforts to shape perceptions and influence stakeholders’ behaviour. It is intentionally and strategically aimed at engaging stakeholders ahead of time, telling the story before others do, so as to ensure that facts, context, and intentions are well-articulated.

When governments hide information or fail to communicate it, they create an environment where skepticism and mistrust fester. By being transparent and engaging in open dialogue, they create opportunities for understanding, even if the message is difficult.

The Importance of Proactive Communication
Proactive communication is akin to laying the foundation of a house before the storms arrive. It allows governments to frame issues, explain decisions, and, most importantly, engage the public in understanding the rationale behind policies and expenditures.

Why the Nigerian Government Must Shift
Nigeria’s approach to communication is often reactive, which diminishes public trust and fosters a sense of alienation among citizens. Here are key reasons why a shift to proactive communication is essential:

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1. Current Reactive Approach Weakens Credibility
The current reactive communication strategy of the Nigerian government, which typically involves issuing statements only after issues have spiraled into full-blown crises whether it be protests, policy controversies, or scandals undermines its credibility. Such defensiveness can give the impression of concealment or a lack of control, leaving citizens feeling alienated and disconnected, as if their concerns are only acknowledged under duress.

Stream of studies have shown that proactive communication (used in the right context and well executed) generally enhances credibility and trust building (See, Boman, C., & Schneider, E. (2021); Beverland, Farrelly, & Woodhatch (2007); Godes, & Mayzlin, (2009)). If you will like to read more on this read my article titled ‘Stealing the Thunder: How Voluntary Self-Disclosure Enhances Credibility’ here https://tinyurl.com/5ee47ej9

2. Proactive Communication Builds Trust Gradually
Proactive communication, builds trust over time through open, transparent, and continuous dialogue. By informing the public in advance of major decisions and clearly explaining the reasoning behind them, the government can foster a sense of inclusion and demonstrate that it values its citizens’ opinions. This approach is strongly supported by a myriad of studies (See, Tomlinson & Schnackenberg, 2022; Lee & Li, 2021; Fisher & Hopp, 2020; Wang, 2020; Yue, Men, & Ferguson, 2019; Kim & Lee, 2018; Auger, 2014; Kanagaretnam, Mestelman, Nainar, & Shehata, 2010).

3. Anticipation and Foresight Are Key to Proactive Communication
Proactive communication functions much like the principles of preventive medicine or engineering design, where foresight and strategic planning are essential. Just as engineers anticipate potential failures in a system and build redundancies to ensure stability, effective communication anticipates public reaction and addresses potential concerns before they escalate.
By informing the public in advance of significant decisions and transparently articulating the reasoning behind them, the government fosters a sense of inclusion and shows that it values the citizenry’s opinions. This can be likened to the psychological theory of social exchange, where transparency and consistent communication increase relational satisfaction and trust.

4. Proactive Communication Mitigates Outrage
By sharing information early, the government can shape public perception and reduce the likelihood of negative reactions. In the case of the presidential jet, a proactive approach could have lessened the outrage by framing the purchase as a necessary measure for ensuring the safety and effectiveness of the president and vice-president during international engagements. An excellent example of this is the Scottish government’s ‘Public Smoking ban’ implementation.
Scotland’s Smoking Ban Implementation (2006)
In 2006, Scotland successfully implemented a nationwide smoking ban in enclosed public spaces by engaging in proactive communication and public consultation before the policy was enacted. The government conducted surveys, public forums, and focus groups to gauge public opinion and worked closely with industry stakeholders, including the hospitality sector, to address concerns about potential economic impacts. This dialogue led to support measures for businesses, such as guidance on outdoor smoking areas, and allowed for a phased rollout of the policy. The government also launched a health education campaign, framing the ban as a public health initiative designed to protect non-smokers from secondhand smoke rather than an attack on smokers’ rights.

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As a result of this engagement, the smoking ban was implemented smoothly, with widespread public support and minimal backlash. The hospitality industry adapted without significant economic losses, and the ban contributed to improved public health outcomes, including reduced rates of respiratory illness among workers. Scotland’s successful approach became a model for other countries, demonstrating how proactive dialogue and stakeholder collaboration can lead to the effective implementation of controversial policies.

5. Proactive Communication Fosters Accountability
Early and regular information-sharing encourages accountability because it sets expectations for transparency. When leaders proactively communicate, they are held to higher standards by both the media and the public, which pressures them to make more thoughtful and responsible decisions. This, in turn, leads to better governance, as the government becomes more attuned to public sentiment and scrutiny. A very good example of a situation where government proactive communication led to citizens holding their government accountable, even when the government became reluctant to fulfil its promise is the United Kingdom’s Brexit negotiations.
The United Kingdom’s Brexit Negotiations
In 2016, the UK government, led by then-Prime Minister David Cameron, committed to respecting the outcome of the 2016 Brexit referendum. Throughout the campaign, the government repeatedly promised that the public’s decision whether to leave or remain in the European Union would be honored. After the “Leave” vote, however, subsequent governments under Theresa May and Boris Johnson encountered difficulties in negotiating Brexit deals with the EU, resulting in delays, parliamentary deadlock, and attempts to modify the terms of the withdrawal. Public frustration grew as many citizens believed the government was backtracking on its commitment to implement Brexit as promised.

Due to the initial communication that the referendum result would be final and respected, the government was held to account by both the media and the public. Massive pressure from pro-Brexit voters, as well as continued scrutiny by the press, pushed the government to stay on course, even when some political leaders appeared to waver or renegotiate certain terms. Ultimately, public pressure forced the government to follow through with Brexit, culminating in the UK officially leaving the EU in January 2020.
Therefore, despite various attempts to soften the terms or delay the process, the government’s early promises of respecting the vote bound them to accountability, ensuring that they could not easily renegade on their commitment.

CONCLUSION
Just as a well-functioning body requires an effective circulatory system to maintain health, good governance requires effective communication to sustain public trust. Had the Nigerian government preemptively communicated the reasons for acquiring the new presidential jet, public backlash could have been mitigated. Framing such decisions within national security or diplomatic contexts would have clarified their necessity.

Proactive communication reduces the likelihood of crises by addressing potential issues before they escalate. By sharing information early and framing it strategically, the government can shape public perception and mitigate negative reactions. This approach fosters accountability and leads to better governance, ensuring that the government remains responsive to public sentiment and scrutiny.

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Ishola, N. Ayodele is a distinguished and multiple award-winning strategic communication expert who specializes in ‘Message Engineering’. He helps Organizations, Brands and Leaders Communicate in a way that yields the desired outcome. He is the author of the seminal work, ‘PR Case Studies; Mastering the Trade,’ and Dean, the School of Impactful Communication (TSIC). He can be reached via ishopr2015@gmail.com or 08077932282

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Between Japan’s Kaizen philosophy and Nigeria’s National Values Charter

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By Temitope Ajayi

Two days after DeepSeek took the world by surprise, a Financial Times report warned that the West should be worried by how China appears to be leading the Artificial Intelligence race.

Financial Times says the emergence of DeepSeek from the shadows, catching the West unawares, is a strong indication that China has mastered the art of ‘Kaizen’.

I recall that my first encounter with Kaizen, the philosophy that underpins the rise of Japan as the Asian economic powerhouse, is about 10 years now.

Societies like China, Japan, and South Korea that anchor their development models on their culture and value systems continue to break new grounds and are far ahead in innovation and human advancement.

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At the heart of Japan’s success, especially in the manufacturing and service sectors, is the work ethics that are firmly rooted in the Kaizen philosophy. ‘Kaizen’ is a Japanese word that means continuous improvement or change for the better. The quest for excellence and attention to detail have been weaved into the social and moral fabrics of Japanese society as a matter of obligation.

It is this philosophy and social imperative that the Japanese take into product designs and execution. It is, therefore, not surprising that the world sees continuous improvement in every new edition of Japanese products like Toyota automobiles.

The concept of Kaizen became popular in the United States by the 1980s when it was discovered that the performance of Japanese companies was much better than their American counterparts. It became apparent that the difference between Japanese and American companies in terms of effectiveness and operational efficiency was the application of the Kaizen principle.

Kaizen philosophy is similar to the Yoruba Omoluabi ethos. Every major ethnic group and subculture in Nigeria and Africa has its own equivalent of such value systems.

We can only imagine our pace of development and progress as a country if we develop a national value system around the virtues of excellence, honour, and integrity. This means our workmen and women will pursue excellence as second nature in everything. Politicians will embrace public service as a matter of honour, and citizens will accept integrity as an article of faith in undertakings.

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Our society is hemorrhaging as a result of value degradation. It is heartbreaking how badly we have drifted because we neglected our cultural values and practices that served as the guiding principles of society.

It is the responsibility of leaders at all levels to direct society to embrace enduring values that edify and promote human development. I believe we can still recover lost grounds. This is why the efforts being made by the Mallam Lanre Issa-Onilu-led National Orientation Agency to re-ignite a new wave of consciousness through the National Values Charter should be appreciated and promoted. The values charter has already been approved by the Federal Executive Council. President Bola Tinubu is leading this renewed effort to push value re-orientation to the forefront of public policy and national development agenda.

-Ajayi is Senior Special Assistant to President Tinubu on Media and Publicity

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Tinubu’s quest to overcome the power sector gridlock

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By Temitope Ajayi

Angered by the appalling situation of Nigeria’s electricity supply sector over several decades of doing the wrong things by successive governments with no remedy in sight, even after hundreds of billions of public funds had been expended, President Muhammadu Buhari in 2018 chose a different path that had worked in other jurisdictions.

He reached out to the then German Chancellor Angela Merkel to help solve the protracted power gridlock in Nigeria. The discussion between the two leaders gave birth to the FG-Siemens Energy AG Presidential Power Initiative in 2019. Under the terms of the agreement of the Nigerian Electrification Roadmap, Siemens Energy would ramp up electricity generation in Nigeria to 25,000 megawatt in six years, in three phases, from an average of 4000 megawatts the country had been stuck with for decades.

President Buhari was quite bullish about the project such that he put it under the direct supervision of his office with his Chief of Staff, late Abba Kyari, as the directing officer. The former president who didn’t want the project to be derailed by bureaucratic bottlenecks and red-tape made sure all man-made obstacles and deliberate obstructions were bulldozed with Abba Kyari in charge.

The unfortunate demise of Kyari in 2020 arising from Covid-19 while in Germany to get the power project underway rolled back the speedy implementation of what would have been a game-changer in Nigeria’s elusive quest for a stable and reliable power supply. Nigeria’s economy had been blighted by years of poor electricity supply. From available records, Federal Government has spent over $30 billion dollars to revamp the sector in the last three decades without any substantial progress. The economy is run on generators with Nigerians spending a staggering $10billion dollars (N7.6 trillion) annually on petrol and diesel to run their generators including the cost of maintenance, according to a 2024 report, “Beyond Gensets: Advancing the energy transition in Lagos State” published by Sustainable Energy for All (SEforALL).

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True to his campaign promise to build on the achievements of his predecessor across all sectors and improve on governance performance in areas where it is required, President Tinubu, in demonstration of his unshaken believe in continuity of governance, took on the FG-Siemens Power Project as part of his priority projects in the energy sector.

It is necessary to state that this all-important power project had suffered undue delays since July, 29, 2020 when the Federal Executive Council approved the payment of €15.21m and N1.708bn as part of Nigeria’s counterpart funding for the offshore and onshore components of the project.

Managing Director, Siemens Energy Nigeria, Seun Suleiman, was quoted as saying then that, “Siemens Energy is committed to working with the Federal Government of Nigeria through the FGNPowerCo to see a successful implementation of the presidential power initiative. We have successfully carried out a similar project in Egypt.

“This project will transform the energy landscape of the country, and we are grateful the government has entrusted us with this notable initiative. We are capable, and we will deliver excellent results.”

In 2021, FGN Power Company, the Special Purpose Vehicle established by the Federal Government of Nigeria for the implementation of the PPI, announced the commencement of the grid network studies and power simulation training for technical experts in the Discos, TCN, NAPTIN and NERC, including provision of specialized power simulation softwares for TCN, NERC and all Discos. By December 2024, more than 100 experts across the sector have been trained on power systems simulation and network planning with skills to better manage the grid operations at various levels.
In the same year 2021, the Federal Executive Council approved the contract for the supply of 10 mobile substations and 10 power transformers by Siemens Energy for quick reinforcement of the grid as part of the pilot Phase of the project. Reports by FGN Power Company indicate that all the equipment have since been supplied and installed across the country.

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However, the overall pace of the project delivery in terms of meeting timelines has not been impressive.

On assumption of office, President Tinubu saw the need to continue with the project and how timely delivery can transform the power sector for a country that desperately needs a reliable power supply for industrialisation and grow its economy. The status of the project came up at a bilateral meeting between President Tinubu and German Chancellor Olaf Scholz during the latter’s working visit to Nigeria in August 2024 in Abuja. At a follow-up engagement in Dubai in December 2024 during COP28, the Nigerian Government and Siemens Energy AG signed an accelerated performance agreement aimed at expediting the implementation of the Presidential Power Initiative (PPI) to improve electricity supply in Nigeria. The agreement that was signed by Kenny Anuwe, Managing Director/CEO of FGN Power Company and Ms. Nadja Haakansson, Siemens Energy’s Senior Vice President and Managing Director for Africa, was witnessed by President Tinubu and Chancellor Scholz.

Under the accelerated performance agreement, Siemens Energy will see to the end-to-end modernization and expansion of Nigeria’s electric power transmission grid with the full supply, delivery, and installation of Siemens-manufactured equipment.

Furthermore, the agreement will ensure project sustainability and maintenance with full technology transfer and training for Nigerian engineers at the Transmission Company of Nigeria (TCN).

In a major demonstration of President Tinubu’s commitment to the power project and a positive shift towards execution, the President led the Federal Executive Council on December 16, 2024 to approve €161.3 million Euros for the execution of the contracts in the first batch of the Phase one of the projects across the country following earlier approval of the transaction by the Bureau of Public Procurement.

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Addressing journalists after the FEC approval, an enthusiastic Minister of Power, Adebayo Adelabu, with the renewed vigour to deliver on the project said, “at the Federal Executive Council meeting, there were basically two approvals for the Federal Ministry of Power, as I presented. The first was actually an approval for the award of contract for engineering, procurement, construction and financing for the implementation of the 331 32 KV And 132 33 KV substations upgrade under Phase One of the Presidential Initiative, popularly known as the Siemens project consequent upon completion of the pilot phase of this project.

“So, the Federal Executive Council considered it necessary for us to move forward as promised by the President of the Federal Republic of Nigeria at a meeting he held with the President of the Republic of Germany.”

The latest FEC approved scope of work includes upgrade of TCN substations in five locations of Abeokuta (330/132/33kV), Ayede (330/132/33kV), Offa (132/33kV), Onitsha (330/132/33kV) and Sokoto (132/33kV). These substations were carefully selected as Batch 1 of the brownfield scope of the Phase 1 projects to increase the wheeling capacity of the transmission network grid.

In the same vein, FGN Power Company will implement assets upgrade and enhancement in the distribution networks, in collaboration with the Distribution Companies (Discos) to ensure last-mile delivery of the evacuated power to industrial customers and residential consumers. These locations are load centres that are currently underserved and require swift enhancements. The execution of the project will be fast tracked and completed under the President Bola Ahmed Tinubu administration.

It’s important to state that the FGN Power Company has started working on other priority brownfield and Greenfield projects in target load centres across the country. Special attention is also being paid to the execution of systems and products to enhance grid resilience and stability to reduce the frequent occurrences of grid disturbances.

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In December 2024, Minister of Power Adelabu commissioned the mobile substation in Saapade, a suburb of Shagamu in Ogun State. This has enhanced power evacuation and delivery to industrial customers within the Shagamu hub. Similarly, another mobile substation was commissioned at the Ajibode area of the University of Ibadan to enhance power delivery to the university community and adjoining areas. Before then, mobile substations and power transformers have been commissioned and energized in Ajah Lagos, Mando Kano, Jebba Kwara State, Okene Kogi, Amukpe Delta, Potiskum Yobe, Apo Abuja and Ihovbor Edo.

While the implementation of the Presidential Power Initiative is going on, President Tinubu has equally inaugurated the Presidential Metering Initiative, which aims to increase the rate of smart metering of all customers in a commercially sustainable manner. The roll out of the metering solutions has started. It is expected that the combined impact of assets upgrade through Presidential Power Initiative (PPI) and metering through the Presidential Metering Initiative (PMI), coupled with efforts of subnational electricity markets will bring lasting solutions to the challenges of electricity supply in Nigeria.

With President Tinubu’s committed leadership, the parlous state of the power sector will be reversed, and Nigerians and the economy will experience a new lease of life with reliable electricity supply that will geometrically increase productive activities. Indeed, the president’s strategic approach to resolving the multifaceted challenges in the power sector is yielding visible results. The restructuring of the tariff regime, intervention in the commercial imbroglio on gas supply, additional investments in infrastructure through PPI, enactment of the new Electricity Act which provides legal framework for further decentralisation of the sector and devolution of more responsibilities to the subnational governments, are all part of the renewed hope agenda for the power sector to bring sustainable solutions.

-Ajayi is Senior Special Assistant to President Tinubu on Media and Publicity

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Kemi Badenoch: It’s time for a Rethink

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By Tunde Rahman

Kemi Badenoch’s ill-advised denigration of Nigeria has refused to go away. Her belittlement of the country of her ancestry is still generating passionate public discourse within and outside the media space, and it appears the matter will not go away anytime soon.

Exasperated by Kemi Badenoch’s misguided attacks on Nigeria, Vice President Kashim Shettima recently counseled her to drop the Kemi in her name and bleach her ebony skin to white to further appease her Tory party and British establishment. And perturbed and seemingly lost by all that, my daughter, Kemi Mushinat, who recently graduated in Communication Studies, asked what was wrong with the name Kemi. There is nothing wrong with the name, I explained. But a lot is wrong with Kemi Badenoch (Nee Adegoke), the Leader of the British opposition Conservative Party, who opted to behave, as the Yoruba would describe it, “bi omo ale to fi owo osi ju we ile baba e”, meaning like a bastard who would go out to denigrate her ancestry by pointing the offensive finger at her roots.

Honour and dignity are inherent in the name Oluwakemi, indeed in any name. But what confers dignity, what glorifies a name, is the character the bearer brings into it. Kemi Badenoch left much to be desired, disparaging Nigeria, our motherland. She painted a gory picture of her growing up years in Nigeria from the middle of the 80s to around 1996, highlighting stories of poverty, infrastructure decay, decadence, corruption, police excesses, and leadership failure. Perhaps some of her narratives could be true, particularly in the time that immediately followed the National Party of Nigeria (NPN) misrule and the indiscretion of the emergent military regime. However, her stories reek of generalisations and prejudices often associated with most analyses by a section of Western media and commentators. They view Nigeria with their jaundiced lenses, describing the country as made of a Muslim North and Christian South, oblivious of the various Christian minorities in the North and, the plethora of Muslims in the South and the multiplicity of ethnic groups in the two divides that make a mockery of any analysis of a monolithic North or South. They view us Africans with many unproven, unorthodox assumptions.

My problem is with Mrs. Badenoch, an African, whichever way you slice it, and the character she has chosen. When Vice President Shettima lambasted her for demeaning Nigeria, Kemi Badenoch thought she had a clincher:

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“I find it interesting that everybody defines me as Nigerian,” she said. “I identify less with the country than with the specific ethnicity (Yoruba). That’s what I am. I have nothing in common with the people from the North of the country, the Boko Haram where the Islamism is; those were our ethnic enemies and yet you end up being lumped in with those people.”

In that statement, the Tory leader disavowed Nigeria and excoriated the North but exalted the Yoruba. She repudiated the whole, attacking one part of the nation but embracing another. Kemi Badenoch grossly misfired, hiding under the finger of ethnic nationalism.

Perhaps it would have been pardonable if, for instance, she opposed Nigeria’s federal system and canvassed regionalism or confederacy. To condemn one race and elevate another is like playing one part against another. That utterance is dangerous in a diverse and volatile society like ours. The North (read the Hausa-Fulani, Kanuri, Tiv, Birom, Mangu, Ibira, Nupe, and many others who cohabit the entire Northern region) is no enemy of the Yoruba as Mrs Badenoch insinuated. The North voted massively for Asiwaju Bola Tinubu, a Yoruba man, to emerge president in 2023, as they did for the late Bashorun MKO Abiola, the winner of the annulled June 12 election in 1993. To label them the enemies of the Yoruba is condemnable.

Badenoch’s Yoruba roots emphasise good character and promote good neighbourliness, religious harmony, peaceful co-existence, respect for elders, and respect for other people’s rights. That is why Yoruba intermarry with members of different ethnic groups. It’s also commonplace in Yorubaland to find members of the same family having adherents of Islam and Christianity cohabiting together without any hassles. Boko Haram or its last vestiges poses a security challenge, perhaps a religious and sociopolitical challenge, for Nigeria, not just for the North or the North-east which is why the government and our armed forces have battled to a standstill and are still battling the insurgents.

Therefore, the values the UK Conservative leader espoused did not represent the Yoruba. They are not the values the Yoruba would showcase, uphold, and promote. Yoruba has a rich history of culture, tradition, leadership, and loyalty to constituted authority.

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Mrs Badenoch’s formative years, which she derided with negative stories of decadence, perfidy, and corruption, were part of Nigeria’s dark periods when the military held the country and the people by the jugular.

Is Kemi Badenoch now giving the impression that nothing has changed in Nigeria, particularly in Lagos, where she grew up after birth in London? Is she giving the impression there have not been significant improvements in the standard of living and infrastructure, with the rehabilitation of existing roads and opening up of new ones; in transportation with the multi-modal system complemented by water transportation and now the rail system, among other things? Despite its challenges, there is no doubt there has been a remarkable development in Lagos from the foundation laid by then Governor Bola Ahmed Tinubu (now President Tinubu) from 1999 to 2007 till the present Governor Babajide Sanwo-Olu to the point that Lagos has emerged as one of largest economies in Africa. Lagos State has made significant progress across all indices of development such that if it were a country, it would have ranked the sixth largest economy on the continent.

What has emerged in the entire Kemi Badenoch’s saga is her seeming double-face or multiple-face. When she was campaigning to represent her diverse Dulwich and West Norwood Constituency in the UK Parliament in 2010, she had appealed to the Nigerian community, comprising Yoruba, Hausa-Fulani and Igbo, under the aegis of “Nigerians for Kemi Badenoch,” pleading for help in the election. A campaign document that surfaced on social media showed she had reached out to all Nigerians in that constituency while highlighting her roots. In that document, Badenoch had said to her Nigerian supporters:

“I need your help. I’m running for parliament in the 2010 UK general elections. The race is very tight. Last year, the News of the World surveyed this constituency, and the forecast was that I would win. Things are much tougher this year as the party has dropped nationally in the polls. I need your help.

“I am asking for your help now to support a Nigerian trying to improve our national image and do something great here.”

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After winning the election, however, she deployed her situation in Nigeria as a talking point to rally support for her policies, for which she was accused of exploiting her roots for political gains.

Her rhetoric has drastically changed with her emergence as the Leader of the Conservative Party. In the carriage, conduct and statements, she is now out to please the White establishment, particularly the White wing of her Conservative Party, subjugating her people to make Britain look good. She doesn’t mind running down anyone, including the Nigerian people and the British blacks generally.

Will this advance her politics or status? I do not think so. The British respect culture and tradition. Running down a country’s history and culture may not attract much attention. Britain also respects her relations with other countries, particularly Nigeria, given our age-long relationship. Nigeria is a significant trade and investment partner of the UK in Africa. According to the UK Department for Business and Trade, as of December 20 2024, the total trade in goods and services (exports plus imports) between the UK and Nigeria amounted to £7.2 billion in the four quarters up to the end of Q2 2024, an increase of 1.2% or £86 million in current prices from the four quarters to the end of Q2 2023.

Britain would not want to harm that substantial trade partnership and excellent relationship between the two countries in any way.

Also, several Badenoch’s Conservative Party members do not share her attitude towards Nigeria. In Zanzibar, I recently ran into Jake Berry, a top Tory Party member and former Cabinet member in the UK. While discussing the Badenoch matter, he said most Conservative Party members disagreed with her.

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Kemi Badenoch has recorded an outstanding achievement in two decades of entering British politics. She joined the Conservative Party at the age of 25. Today, she stands not just as the Leader of the biggest party in Britain’s history but also as the highest black person in the United Kingdom. Her extraordinary accomplishment should have been used to inspire young people to achieve similar feats and as a foundation to inspire positive change in her country of origin, not to denigrate Nigeria or cause division and disaffection among her people. It is not too late for Mrs Badenoch to rethink and toe the line of rectitude.

-Rahman is Senior Special Assistant on Media Matters to President Tinubu.

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