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How PR pros can break out of a creative rut

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The public relations workaday world can seem repetitive and monotonous, but great communicators find ways to reinvent themselves. Here are ideas for reinvigorating your career.

Many PR tasks are the same for each campaign we work on. There are certain deliverables or approaches we adopt again and again—and that can work just fine.

Yet, do PR pros run the risk of being on autopilot? Too many times, you preform as task a certain way because it’s always been done it that way.

It’s good to remember that different situations call for different solutions. So how can you train yourself to think outside the box?

1. Always think it through—even if you’ve done it 100 times.

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Do you honestly always think through what you’re doing?

The brain has two modes of thinking, according to change leadership consultant Gustavo Razzetti.

“’System 1’ is an automatic, fast, and unconscious way of thinking—it’s our autopilot. This system is autonomous and efficient, though deceiving too. It’s more prone to bias and repetitive errors,” Razzetti says. “’System 2’ is slow, conscious, and effortful—it requires attention and energy. It’s more reliable and can filter the misjudgments of System 1.”

Because the brain is lazy, it naturally leans toward System 1. To break out of that mode, you have to train your minds to avoid going on autopilot.

“Every time you compose a press release or plan an event like a press conference, first decide what it is you want to accomplish,” says PR pro Dave Pidgeon. “Then take it a step further. Decide what it is you’re trying to persuade the audience to do. Avoid autopilot. Think it through.”

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2. Ask for another opinion.

Do you always ask for someone else’s take on your plans? Or do you move forward without seeking input, perhaps fearing that this will further complicate your work?

If you don’t ask for input, you’re doomed to fall victim to the limits of your own ideas. Ask for your colleagues’ thoughts on what you’re proposing. This helps ensure you’re not missing anything.

3. Bounce ideas around.

Sometimes it can help to hold a quick brainstorming session to come up with new ideas.

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You know you’ve written many press releases and perhaps followed the same “formula” to reach out to media and so on, but maybe there are other tactics you can try to get the word out. It’s possible your colleagues have tried something that worked for them. Perhaps it will work for you, too.

Maybe you want to try a new tactic but aren’t confident in putting it out there. If you can bounce the idea off someone, you can get a better feel for whether or not it might work. They can also help point out potential holes in your plans.

4. Look to others for inspiration.

Look around to see what other brands are doing to get their message out. If you don’t keep an eye on what the latest approaches are, you risk lacking creativity.

Take time to do research on what other companies are trying and see what kind of results they’re getting. Keep in mind, however, that what works for one organization might not work for all.

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“Every best practice promises to be the best,” writes marketer, speaker and author Jay Acunzo in his @Medium piece. “But do we create our very best work? Not without adding the missing variables of our own unique context. Because in reality, that’s what a best practice is: a formula with some missing variables.”

Look at what others are doing, then add your unique spin on that practice.

So, the next time you’re presented with a project, step back to think what you might do to change things up. What might make more sense or achieve better results than what you’d usually do?

Take time to evaluate each client and situation and make your best recommendation based on the scenario.

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Suspected kidnappers abducts 10 travellers in Ondo

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Ondo

No fewer than 10 passengers have been abducted by gunmen along the Owo-Benin highway in Ose Local Government Area of Ondo State.

The gunmen reportedly attacked the commercial bus the passengers were travelling in after which they were marched into the bush.

It was gathered that the passengers were on their way from Akwa Ibom to Akure when the incident happened.

One of the sources, who craved anonymity, disclosed that the driver of the space bus had initially thought that the gunmen were security operatives but realised that they were criminals when they shot sporadically into the air.

” They were kidnapped on the Owo-Ipele road on Saturday morning at about 12 am. Their vehicles were stopped, and they were dragged into the bush to an unknown destination.

“The hoodlums ambushed them and whisked all the occupants of the vehicle into the bush. All the occupants of the vehicle were abducted and nobody heard anything about them since then.

However, the police image maker in the state, Funmilayo Odunlami, however, stated only seven people were kidnapped.

“The police received information that a vehicle was attacked along the Owo/Ifon road, and seven people were suspected to have been abducted.

“Seven travellers were involved; they were coming from Akwa Ibom State in a commercial bus. Our men are already making efforts to rescue the victims from the kidnappers and arrest the perpetrators.”

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Banditry: End insecurity by 2025 ending – Tinubu gives military marching orders

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President Bola Tinubu has issued marching orders to the military to end banditry and general insecurity by the end of 2025.

This was disclosed by the Minister of Defence, Abubakar Badaru, in a viral video.

Following Tinubu’s order, Badaru said the military will continue its onslaught against bandits and all forms of criminalities.

The Minister said bandits are currently on the run and that the military won’t stop until they are all flushed out.

According to Badaru: “The bandits are now on the run, but the military will not rest until we end this thing. The president has given us marching orders to end insecurity in every part of our country by the end of this year.

“The Chief of Defence Staff, NSA are working day and night to actualize that target, as you have seen we are putting pressure on all the theatre operations.

“And indeed, mining activities have been lifted in Zamfara already and this is part of the reason we are meeting today to look at all areas where we have serious security issues and how best we can secure those areas.”

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50% telecom tariff hike: NATCOMS backs decision as NLC bows to FG’s pressure

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The Nigeria Labour Congress bowed to pressure to halt its planned Tuesday nationwide protest against the 50 percent telecommunication tariff hike.

Also, the National Association of Telecoms Subscribers backed the decision by the organized Labour.

Gatekeeper reports that the NLC signed a Memorandum of Understanding with the Federal Government after a meeting with the Secretary to the Government of the Federation on Monday night.

In the MoU signed by the SGF, Senator George Akume, NLC president Joe Ajaero, and the Minister of Labour and Employment, Muhammadu Dingyadi, and the National Secretary of NLC, Emmanuel Ugboaja, both parties agreed to set up a technical committee to resolve gray areas in the 50 percent telecom tariff approval.

However, NLC reiterated its rejection of the tariff hike.

“Arising from the meeting convened by the Federal Government of Nigeria on the proposed 50% hike in telecommunications tariffs in the country, which the Nigeria Labour Congress (NLC) expressed strong opposition to, citing its potential negative impact on the Nigerian workers and the economy with a threat to proceed on a one-day nationwide mass protest, the following resolutions were reached: That there is a need for the parties to sit together in a technical group to resolve most of the thorny areas raised during the discussion; consequently, a 10-man joint committee was set up of five (5) representatives each from the Federal Government and the Nigeria Labour Congress (NLC); and the committee shall conclude and submit its deliberations within two (2) weeks from this 3rd day of February, 2025.

“The parties call on the Nigerian people to remain calm while this committee concludes its assignment,” the communique after the meeting stated.

Earlier, a civic society organisation known as the National Civil Society Council of Nigeria, NCSCN, had announced the suspension of its planned protest against the 50 percent tariff hike.

Recall that last week, NLC announced Tuesday, 4th February, 2025, as a date for a one-day mass protest against the telecom tariff hike.

In a notice last Thursday by NLC National Secretary, Emmanuel Ugboaja, the union had already asked the state congress and affiliate union to mobilise for Tuesday’s mass protest.

This comes after the Nigerian Communications Commission on January 2025 approved a 50 percent telecommunications tariff hike for operators.

The approval has sparked tariff hike controversy in Nigeria’s telecom sector.

NLC and other telecom subscribers had opposed the tariff implementation, citing the persistent economic hardship Nigerians already face.

Subscribers back nationwide protest suspension.

 

DAILYPOST

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