News
Dissecting Caritas CEO’S ‘Public Relations Thoughts And Deeds’ By Stanley Olisa
The public relations landscape in Nigeria has come a long way. It has not only grown over the years but the kind of innovation and spend that the industry has recorded is tremendous. For instance, as at 2007, TV ad spend in Nigeria was estimated at N20.5billion. Just five years later, in 2012, an estimated N49.4billion was expended on TV adverts alone. This pattern was replicated across media channels and platforms and the statistics have been extremely amazing.
But beyond spending on ads, the media industry has swelled in ‘soft power.’ Indeed, knowledge has increased in the industry, with trainings, videos, seminars and books pushing the frontiers of understanding and know-how in the industry. One book that has sparked interest since it was published is Adedayo Ojo’s 128-page ‘Public Relations Thoughts and Deeds’. This book is of a different category because it is replete with case studies, history and the copious experiences of the author, who is also the Managing Director/Chief Executive Officer of Caritas Communications.
The book is a fascinating inroad into the niceties of corporate communications and captures the fulcrum of public relations practice in a refreshingly different fashion. It eruditely explores the world of public relations, progressing from the generic to the specifics which define the proper practice of the profession.
In the last few years, the practice of public relations has been marked by the emergence of divergent technological innovations with some disruptive tendencies. These dynamics are redefining the art of image management. Thus, Adedayo Ojo combines the experience of both traditional public relations and the very contemporary practice in bringing to bear the twists and turns, as well as the nitty-gritties that have shaped the profession in the last couple of years.
‘Public Relations Thoughts and Deeds’ actually lives its title, both in content and style. The book features the thoughts and experiences (deeds) of the author. It treats public relations from two informed perspectives: that of an agency owner and that of a consummate practitioner. Though not voluminous, its content has the capacity to provoke the reader to appreciate the abundant need for every organisation to incorporate PR into its business strategy. Ojo elegantly presents insights, drawing upon his varied multisectoral communications background.
It opens with an up-to-date explanation of prevailing concepts and variables of public relations, as it details academic definitions across many schools of thought, comparing the old model public relations with the new model PR. The author then takes a trajectory into how public relations was birthed and evolved into the status it has now. This exposes the reader to the historical relevance of the profession, giving them a sense of how PR grew through the years, factoring all the challenges that the practitioners had to grapple with just to raise the standards of the profession.
The book then goes on to narrate the inputs of major influencers as well as the role of the government in ensuring that this profession enjoys a reputable status in Nigeria. Similarly, Ojo narrates his professional voyage, its vicissitudes and the requisites for becoming a thorough-bred public relations professional. He also paints an accurate and realistic picture of how to start and profitably manage a public relations agency, aligning it with both local and global touchstones.
With chapters like ‘From Iwe Irohin’, ‘Interventions’, ‘My Life in PR’, ‘Enter Caritas’, ‘How We Do Our Work’, ‘Who Do They Say We Are’, Ojo is redirecting the PR narrative, challenging the practitioners and giving them a resource that they can always bank on whenever they need to refresh their professional knowledge or even advance their career with a professional exam. With a chatty, dramatic style, the NIPR-certified Ojo has made another contribution to the growth of PR practice in Nigeria, and has dared other practitioners to convert their experiences (deeds) into books to guide the new breed of PR professionals.
Presented to the public some months back in a colourful event- Caritas Reputation Leadership Roundtable- which brought together very brilliant minds both in the PR industry and the entire communications space, “Public Relations Thoughts and Deeds” will educate, empower and activate the productive nerves of its readers, adding value to the industry and the professionals who will shape it for the future. It is certainly a reference point for individuals who are in the business of corporate communications and practise the art of reputation management.
Stanley Olisa is a Media and Communication Consultant with Caritas Communications, Lagos. Reach him via- olisastanley513@gmail.com
Politics
Plateau, Borno killings: Your security policies, infrastructure failed woefully – Atiku slams Tinubu

Former Vice President Atiku Abubakar has condemned the renewed attacks in Plateau State that claimed many innocent lives on Sunday.
Atiku lashed out at President Bola Tinubu, saying his security policy and infrastructure have failed woefully.
On Sunday, about 47 people were killed in Zike community in the Kimakpa area of the Kwali district of Bassa Local Government Area of Plateau State.
The deadly attack took place just over a week after a similar attack in Bokkos Local Government Area in which scores of people were also killed and properties destroyed.
Atiku Abubakar also criticised the upsurge in terrorist attacks in Borno State, which has led to the loss of lives and territories to Boko Haram insurgents.
In a statement by his media aide, Paul Ibe, Atiku said that these manifestations are indicative of the woeful failure of both the security policy and infrastructure of the Tinubu-led administration.
He, therefore, called on the Federal Government to take tougher proactive measures to deal with what he called “these disgraceful incidents that challenge our national security.”
Atiku explained that “every sincere Nigerian should be worried about the frequency and impunity with which terrorists and bandits attack innocent people in the country, especially in Northern Nigeria, which has become the epicentre of terrorist violence in the country.”
According to Atiku, the delay in the prosecution of captured terrorists and bandits in custody since 2016 has emboldened the mass murderers to kill with impunity.
“If the government had applied the same energy in the prosecution of terrorists and bandits as it did in the trial of political critics, it would have gone a long way to send a powerful message to the outlaws that there are consequences for mass murder,” Atiku said.
According to Atiku, the prosecution of terrorists and bandits should be accorded the highest priority by the Attorney General of the Federation.
He explained that there should be special courts to fast-track the trial and conviction of terrorists in the country.
“Hundreds of terrorists and bandits have been in custody since 2016 without trial, and the delay in bringing them to justice is demoralising to our security forces. If terrorists and bandits are captured and then are left in custody longer than necessary without trial, it will undermine the efforts and sacrifices of our security forces,” he explained.
According to the Waziri of Adamawa, “Our criminal justice system is notoriously slow and as a result, terrorists and bandits are thus encouraged to feel that crime pays.”
The former Vice President also expressed “embarrassment at how armed criminal groups cross through our borders to carry out terrorist activities in Nigeria.”
Atiku added that condemnation of terrorist attacks by the government is not enough, saying that what is needed are prompt and proactive measures to forestall further attacks and loss of innocent lives.
He noted that as long as the terrorists and bandits are operating successfully without consequences, they will continue to attack innocent people again and again.
Politics
Rivers crisis: We stand with Fubara – PDP govs declare

The Peoples Democratic Party, PDP, Governors Forum on Monday said it is standing with the suspended Governor of Rivers State, Sim Fubara.
The Forum led by Bauchi State governor, Bala Mohammed, disclosed this after its meeting in Ibadan, Oyo State Capital.
President Bola Tinubu had suspended Fubara for six months after imposing a state of emergency in Rivers State.
Tinubu imposed the state of emergency to tackle the political crisis in the state.
The President also named retired Vice Admiral Ibok-Ete Ekwe Ibas as Rivers Sole Administrator.
In a communiqué issued after its meeting in Ibadan on Monday, the PDP governors said: “We restate our commitment to stand with him (Fubara) until the end amid the challenges posed by the declaration of a state of emergency in his state.”
Addressing the worsening security situation in the country, particularly in Borno, Katsina and Edo states, the PDP governors expressed alarm, stating, “The Forum finds alarming the worsening security situation in the country.”
The PDP governors called for a “review and reorientation of priorities and strategies”, emphasising the need for a bottom-up approach to tackle security breaches effectively.
Politics
PDP govs reject Atiku-led opposition coalition

The Peoples Democratic Party, PDP, Governors Forum, have distanced itself from a coalition of opposition politicians.
The Forum under the leadership of the Bauchi State governor, Bala Mohammed, said it won’t join any alliance ahead of the 2027 presidential election.
It disclosed this during a meeting in Ibadan, the Oyo State capital on Monday.
The Forum also heightened the crisis over the authentic national secretary of the party by backing the Deputy National Secretary, Setonji Koshoedo, as Acting National Secretary.
Recall that PDP’s former presidential candidate, Atiku Abubakar had announced the birth of an opposition alliance.
The coalition is believed to include former Labour Party presidential candidate, Peter Obi and ex-Kaduna State governor, Nasir El-Rufai, among other politicians.
Atiku had said the coalition is aimed at removing President Bola Tinubu in 2027.
The announcement of the coalition came after El-Rufai defected from the All Progressives Congress to the Social Democratic Party, SDP.
El-Rufai had accused the APC of lack of internal democracy since Tinubu assumed power.
However, former presidential candidate of the Social Democratic Party, Adewale Adebayo, had said Atiku and Obi were in talks to join the SDP.
He said if Atiku, Obi and other prominent politicians willing to join SDP can stick to the party’s culture, they would defeat and retire Tinubu and the APC.
Meanwhile, a chieftain of the New Nigeria Peoples Party, NNPP, Buba Galadima said El-Rufai was Atiku’s placeholder in the SDP should the PDP deny him its presidential ticket.
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