News
Dissecting Caritas CEO’S ‘Public Relations Thoughts And Deeds’ By Stanley Olisa
The public relations landscape in Nigeria has come a long way. It has not only grown over the years but the kind of innovation and spend that the industry has recorded is tremendous. For instance, as at 2007, TV ad spend in Nigeria was estimated at N20.5billion. Just five years later, in 2012, an estimated N49.4billion was expended on TV adverts alone. This pattern was replicated across media channels and platforms and the statistics have been extremely amazing.
But beyond spending on ads, the media industry has swelled in ‘soft power.’ Indeed, knowledge has increased in the industry, with trainings, videos, seminars and books pushing the frontiers of understanding and know-how in the industry. One book that has sparked interest since it was published is Adedayo Ojo’s 128-page ‘Public Relations Thoughts and Deeds’. This book is of a different category because it is replete with case studies, history and the copious experiences of the author, who is also the Managing Director/Chief Executive Officer of Caritas Communications.
The book is a fascinating inroad into the niceties of corporate communications and captures the fulcrum of public relations practice in a refreshingly different fashion. It eruditely explores the world of public relations, progressing from the generic to the specifics which define the proper practice of the profession.
In the last few years, the practice of public relations has been marked by the emergence of divergent technological innovations with some disruptive tendencies. These dynamics are redefining the art of image management. Thus, Adedayo Ojo combines the experience of both traditional public relations and the very contemporary practice in bringing to bear the twists and turns, as well as the nitty-gritties that have shaped the profession in the last couple of years.
‘Public Relations Thoughts and Deeds’ actually lives its title, both in content and style. The book features the thoughts and experiences (deeds) of the author. It treats public relations from two informed perspectives: that of an agency owner and that of a consummate practitioner. Though not voluminous, its content has the capacity to provoke the reader to appreciate the abundant need for every organisation to incorporate PR into its business strategy. Ojo elegantly presents insights, drawing upon his varied multisectoral communications background.
It opens with an up-to-date explanation of prevailing concepts and variables of public relations, as it details academic definitions across many schools of thought, comparing the old model public relations with the new model PR. The author then takes a trajectory into how public relations was birthed and evolved into the status it has now. This exposes the reader to the historical relevance of the profession, giving them a sense of how PR grew through the years, factoring all the challenges that the practitioners had to grapple with just to raise the standards of the profession.
The book then goes on to narrate the inputs of major influencers as well as the role of the government in ensuring that this profession enjoys a reputable status in Nigeria. Similarly, Ojo narrates his professional voyage, its vicissitudes and the requisites for becoming a thorough-bred public relations professional. He also paints an accurate and realistic picture of how to start and profitably manage a public relations agency, aligning it with both local and global touchstones.
With chapters like ‘From Iwe Irohin’, ‘Interventions’, ‘My Life in PR’, ‘Enter Caritas’, ‘How We Do Our Work’, ‘Who Do They Say We Are’, Ojo is redirecting the PR narrative, challenging the practitioners and giving them a resource that they can always bank on whenever they need to refresh their professional knowledge or even advance their career with a professional exam. With a chatty, dramatic style, the NIPR-certified Ojo has made another contribution to the growth of PR practice in Nigeria, and has dared other practitioners to convert their experiences (deeds) into books to guide the new breed of PR professionals.
Presented to the public some months back in a colourful event- Caritas Reputation Leadership Roundtable- which brought together very brilliant minds both in the PR industry and the entire communications space, “Public Relations Thoughts and Deeds” will educate, empower and activate the productive nerves of its readers, adding value to the industry and the professionals who will shape it for the future. It is certainly a reference point for individuals who are in the business of corporate communications and practise the art of reputation management.
Stanley Olisa is a Media and Communication Consultant with Caritas Communications, Lagos. Reach him via- olisastanley513@gmail.com
Politics
Peter Obi is a failed politician, has no history of democratic activism – Bwala

Special Adviser to the President on Policy Communication, Daniel Bwala has hit back at former presidential candidate, Peter Obi over his remarks about democratic governance in Nigeria.
According to him, the 2023 presidential candidate of the Labour Party (LP) is a failed politician who does not have a history of democratic activism.
The presidential aide said this in an X post on Tuesday in reaction to Obi’s recent remark about the state of democracy under the Bola Tinubu presidency.
Speaking at the 60th birthday colloquium for former Deputy Speaker of the House of Representatives, Emeka Ihedioha, in Abuja on Monday, Obi said progress made since the nation’s return to democratic rule in 1999 has been eroded.
Responding, Bwala said, “It is funny how failed politicians are trying to redefine democracy.
“Peter Obi said democracy has collapsed. Does he even know the meaning of democracy?
“When people were fighting for democracy, Gregory was buying and selling. He doesn’t have a history of any democratic activism from his school days to date.
“His expertise lies in instigating hate speech and vitriol. Talk Is cheap.”
Business
inDrive Celebrates Drivers’ Dedication During Ramadan with Special Appreciation Campaign

inDrive, a leading global ride-hailing platform operating in 48 countries worldwide including Nigeria has reinforced its commitment to driver welfare through the recently concluded inDrive Ramadan Drivers’ Initiative in Abuja. This special campaign recognized and rewarded drivers who went the extra mile to serve riders during the holy month of Ramadan.
The weeklong initiative aimed to honor dedicated drivers who remained active throughout Ramadan, ensuring safe and reliable transportation for passengers. The campaign fostered a deeper connection between inDrive and its driver community, reaffirming the platform’s mission to empower and support those at the heart of its operations.
Drivers who remained online and consistently completed rides during the period qualified for a special contest recognizing their dedication. As part of this initiative, numerous hardworking drivers received substantial rewards, while the most outstanding performers were honored with exclusive, thoughtfully curated hampers—symbolizing inDrive’s deep appreciation for their commitment and exceptional service.
“At inDrive, we recognize the dedication and resilience of our drivers, especially during significant periods like Ramadan. This initiative is our way of expressing gratitude and reinforcing our commitment to their well-being and success. We believe that when drivers feel valued and supported, they are better positioned to provide excellent service to riders,” said Timothy Oladimeji, Country Representative at inDrive, Nigeria.
The inDrive Ramadan Drivers’ Campaign underscores the brand’s ongoing efforts to foster a culture of recognition, appreciation, and financial support, ensuring drivers remain at the forefront of its mission to provide fair and people-first mobility solutions.
News
FIRST E&P and FG Advocate Stakeholder Collaboration for Sustainable Development in Niger Delta Host Communities

The Federal Government and the NNPC Limited/FIRST Exploration and Petroleum Development Company (FIRST E&P) Joint Venture (JV), have called for collaboration among stakeholders in the oil-production communities to ensure sustainable development.
This call was made by the Managing Director of FIRST Exploration and Petroleum Development Company, Mr. Ademola Adeyemi-Bero and the Honourable Minister of State for Petroleum Resources (Oil), Senator Heineken Lokpobiri, (Ph.D), at the KEFFESO Stakeholders Forum held at Yenagoa, Bayelsa State on Thursday, March 13, 2025.
In line with the Petroleum Industry Act (PIA) 2021, the KEFFESO Host Communities Development Trust (KHCDT) was established by NNPC/FIRST E&P in 2023. The trust convened the KHCDT stakeholder forum with the theme, ‘Envisioning Sustainable Community Development in Niger Delta Host Communities: Identifying Challenges and Actualizing the PIA Paradigm Shift’ to provide a platform for dialogue, reflection, and collaboration amongst Host Community Development Trusts. The event had in attendance representatives from oil and gas regulatory agencies, over 100 Host Community Trusts, Settlors and representatives from the private sector.
In his keynote address at the event, Lokpobiri commended NNPC/FIRST E&P for sustaining the strategic partnership with the KEFFESO Host Community Development Trust (KHCDT) and stressed the need for the leadership of various host communities to work harmoniously.
“The KEFFESO Host Communities Development Trust has shown its commitment to utilize the funds provided for them to ensure that there is meaningful development in the host communities. I believe that when community leaders work together, they can bring about real development,” he said.
In his remarks, Managing Director, FIRST Exploration and Petroleum Development Company, Ademola Adeyemi-Bero, who was represented by the General Manager, Engineering and Capital Projects, John Alamu described the company’s establishment of the Trust as a tangible demonstration of its enduring commitment to supporting the host communities’ long-term socio-economic development.
He acknowledged the notable strides achieved by the Trust through the implementation of impactful interventions across health, education, infrastructure, water, capacity building and local content development.
Also speaking, the Chief Upstream Investment Officer, Engr. Seyi Omotowa, who was represented by the Deputy Manager, External Relations, NUIMS, Edith Lawson, explained that the forum serves as an opportunity to develop actionable strategies that could foster sustainable development, ensuring that the benefits of the Petroleum Industry Act are not only realized but equitably distributed among stakeholders.
According to Omotowa, the Petroleum Industry Act represents a significant shift in policy and approach, offering a framework for more equitable resource management and community development.
Chairman, KEFFESO Host Communities’ Development Trust (KHCDT), HRH Moko-ama Sangana Kingdom, Moses Theophilus, in his remarks said that implementing the PIA has the potential to bring about transformative changes, ensuring that the benefits of oil and gas activities reach those in oil producing host communities.
While expressing profound gratitude to the NNPC/FIRST E&P JV for the invaluable support in establishing the KHCDT, he noted that the prompt funding and commitment to the development of the KEFFESO communities by the company has been instrumental in bringing the forum to life.
Commenting on the forum, The Chief Executive Officer, Nigerian Upstream Petroleum Regulatory Commission, Gbenga Komolafe, represented by the Executive Commissioner, Safety, Environment and Community, Captain John Tonlagha, stated that institutionalization of the community development trust initiative remains a defining moment in Nigeria’s petroleum sector unlike previous community development efforts that lacked focus on governance, transparency and accountability.
The event also included a series of panel sessions that highlighted challenges confronted by the host communities and possible solutions to improving the welfare of the people.
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