A Letter To Nigerian Public Relations Practitioners By Stanley Olisa
Dear Nigerian PR practitioner, this is my 8th public relations article this year, as I have been publishing a piece every month as my own campaign towards managing the reputation of public relations and forging a discourse around practicing it right, especially in an ever-evolving…
Make No Mistake: PR Is Not Journalism and Can’t Be By Stanley Olisa
PR has become more demanding now, with more expectations from brands/CEOs beyond just news mentions.
PR And Marketing: Birds Of A Feather? By Stanley Olisa
This polarization of perspectives forced this piece, which tries to put paid to some faulty beliefs and perceptions about the nexus and disparity that exist between PR and marketing.
How To Optimise Influencer Marketing For PR Wins By Stanley Olisa
Influencer marketing can be very effective only when you’re strategic about its adoption. It’s a subtle way of creating awareness and increasing sales.
Understanding Your Stakeholders For Impactful Communication By Stanley Olisa
As a PR practitioner, the earlier you understand that you’re a middleman between an organisation or a brand and its audiences or stakeholders, the better for you.
PR Beyond Publicity Stunts (Part 2) By Stanley Olisa
It makes perfect sense to define PR here: ‘A deliberate, planned and sustained effort at creating and maintaining mutual lines of understanding between an organisation and its publics so that the former will elicit supportive behaviour from the latter”. The survival of every brand- personal…
NIPR Lagos State Chapter Commends Health Reporters On Covid-19 Reportage
The Lagos State Chapter of the Nigeria Institute of Public Relation, NIPR, has commended journalists covering health beat for excellent reportage since the outbreak of coronvirus in the country. In a Statement issued by Olusegun McMedal, Chairman, Lagos NIPR, on Monday, he appreciated the different segment of…
Freedom Online Lecture: Sanwo-Olu, Amaechi, Others To Discuss Nigeria’s Future
Governor Babajide Sanwo-Olu of Lagos State will, on Tuesday, February 25, lead other speakers to discuss the future of Nigeria at the third annual lecture of Freedom Online in Lagos. A statement by the Managing Director/Editor-in-Chief of the online newspaper, Gabriel Akinadewo, says the theme…
9 Steps To Improve Your PR Writing Skills
In the PR profession, good writing remains one of the basic skills of every successful PR officer must acquire. While it is true that media relations have to go beyond simple press releases, this feature still represents a cornerstone of the PR role. According to the…
Optimising PR for Mitigating Corporate Information Leakage By Mutiu Yekeen
The 21st-century public relations practice has been revolutionized by digital disruption, requiring extra efforts from the professionals to strategically project corporate organisations to their stakeholders. The time for corporate institutions to practice PR as a management function is now. The opportunities provided by the digital…
APC Fixes Anambra Governorship Forms At N22.5m, Announces Date For Primaries
Medaner said that the party would start the sales of expression of interest and nomination forms for the election at the party’s national secretariat from April 15 to June 8.
Gov. Akeredolu Renews Fight With Former Deputy, Calls Police To Retrieve Vehicles
To this end, the Governor has enlisted the help of the state Commissioner of Police, CP Bolaji Salami, to recover the vehicles.
Kanu Pleads Not Guilty, Case Adjourned To Nov. 10
The IPOB Leader was arraigned before a Federal High Court in Abuja on a seven-count charge, on Thursday.
Declare Bandits Terrorists – El-Rufai Tells FG
The Governor made the comment after receiving the third quarter security report of the state, on Wednesday.
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