PR And Marketing: Birds Of A Feather? By Stanley Olisa
This polarization of perspectives forced this piece, which tries to put paid to some faulty beliefs and perceptions about the nexus and disparity that exist between PR and marketing.
How To Optimise Influencer Marketing For PR Wins By Stanley Olisa
Influencer marketing can be very effective only when you’re strategic about its adoption. It’s a subtle way of creating awareness and increasing sales.
Understanding Your Stakeholders For Impactful Communication By Stanley Olisa
As a PR practitioner, the earlier you understand that you’re a middleman between an organisation or a brand and its audiences or stakeholders, the better for you.
PR Beyond Publicity Stunts (Part 2) By Stanley Olisa
It makes perfect sense to define PR here: ‘A deliberate, planned and sustained effort at creating and maintaining mutual lines of understanding between an organisation and its publics so that the former will elicit supportive behaviour from the latter”. The survival of every brand- personal…
NIPR Lagos State Chapter Commends Health Reporters On Covid-19 Reportage
The Lagos State Chapter of the Nigeria Institute of Public Relation, NIPR, has commended journalists covering health beat for excellent reportage since the outbreak of coronvirus in the country. In a Statement issued by Olusegun McMedal, Chairman, Lagos NIPR, on Monday, he appreciated the different segment of…
Freedom Online Lecture: Sanwo-Olu, Amaechi, Others To Discuss Nigeria’s Future
Governor Babajide Sanwo-Olu of Lagos State will, on Tuesday, February 25, lead other speakers to discuss the future of Nigeria at the third annual lecture of Freedom Online in Lagos. A statement by the Managing Director/Editor-in-Chief of the online newspaper, Gabriel Akinadewo, says the theme…
9 Steps To Improve Your PR Writing Skills
In the PR profession, good writing remains one of the basic skills of every successful PR officer must acquire. While it is true that media relations have to go beyond simple press releases, this feature still represents a cornerstone of the PR role. According to the…
Optimising PR for Mitigating Corporate Information Leakage By Mutiu Yekeen
The 21st-century public relations practice has been revolutionized by digital disruption, requiring extra efforts from the professionals to strategically project corporate organisations to their stakeholders. The time for corporate institutions to practice PR as a management function is now. The opportunities provided by the digital…
Contemporary Public Relations: The Place of Big Data By Stanley Olisa
Just like every other human enterprise, the field of public relations has continued to evolve, with new technologies, trends, and practices. Some of these inevitable innovations are disruptive, altering the traditional model of professional public relations practice. While some practitioners have embraced these changes, others,…
DOING MORE THAN MEDIA RELATIONS IN PR By Stanley Olisa
I remember one of my knowledge-sharing sessions with students of public relations. One of them said something striking but rather debatable: “There is no effective public relations without using the mass media”. The house became polarised- while some agreed, others did not. This got me…
APC Fixes Anambra Governorship Forms At N22.5m, Announces Date For Primaries
Medaner said that the party would start the sales of expression of interest and nomination forms for the election at the party’s national secretariat from April 15 to June 8.
Gov. Akeredolu Renews Fight With Former Deputy, Calls Police To Retrieve Vehicles
To this end, the Governor has enlisted the help of the state Commissioner of Police, CP Bolaji Salami, to recover the vehicles.
Tasty & Easy To Make Desserts With Blueberries
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam laoreet, nunc et accumsan cursus, neque eros sodales lectus, in fermentum libero dui eu lacus. Nam lobortis facilisis sapien non aliquet. Aenean ligula urna, vehicula placerat sodales vel, tempor et orci. Donec molestie metus a sagittis…